# Lexer > Lexer builds Lexi, the agentic customer data platform for retail and hospitality brands. Lexi unifies online, in-store and loyalty data into one customer view, answers questions about customers in plain language, builds segments, and activates them across email, SMS, paid media and in-store channels. Lexer is the company and Lexi is the product. Lexer is based in Melbourne, was founded in 2015, and serves retail and hospitality brands in Australia and the United States. Lexi is SOC 2 certified, customer data stays inside the platform, and no personally identifiable information enters AI processing. ## Lexi - [Lexi overview](https://www.lexer.io/ai): Ask a question, build the segment, spot the opportunity and activate the campaign in one conversation. - [Book a demo](https://www.lexer.io/demo): A 30-minute demo where you bring a real question about your customers and watch Lexi answer it. - [Pricing](https://www.lexer.io/pricing): Priced on data volume, with unlimited users and no activation fees. - [Questions to ask your customer data](https://www.lexer.io/use-cases): Real questions for retail teams, grouped by team and outcome, each with a short answer, how to work it out and what to do next. - [Questions for hospitality groups](https://www.lexer.io/hospitality-use-cases): 99 questions venue groups ask their guest data, covering weekday trade, lapsing regulars, functions and multi-venue guests. ## What Lexi does - [Unification and ID resolution](https://www.lexer.io/platform/unification-and-id-resolution): Matches customers across ecommerce, POS, loyalty, email and devices into one profile. - [Data quality and enrichment](https://www.lexer.io/platform/data): Cleans, standardises and enriches customer data, including Experian demographics. - [Analytics](https://www.lexer.io/platform/analytics): Answers questions in plain language on lifetime value, retention, RFM and product affinity across every channel. - [Segmentation](https://www.lexer.io/platform/segmentation): Builds segments from behaviour, value and predicted churn, then pushes them to Klaviyo, Meta and Google Ads. - [Audience activation](https://www.lexer.io/platform/audiences): Builds an audience from any question, activates it across channels and keeps it current as customers change. - [Reporting and dashboards](https://www.lexer.io/platform/reporting): Builds reports on request, from weekly KPIs to board packs, with every figure traceable. - [Connectors](https://www.lexer.io/platform/connectors): Pre-built connectors for ecommerce, POS, loyalty, email and ad platforms. ## Solutions - [Retail](https://www.lexer.io/solutions/retail): One view of every customer, online and in-store. - [Hospitality](https://www.lexer.io/solutions/hospitality): One guest view across bookings, POS, loyalty and surveys, used to turn one-time guests into regulars. - [Customer acquisition](https://www.lexer.io/solutions/acquisition): Shows which products and channels bring in repeat buyers, then builds lookalike audiences for Meta, Google and TikTok. - [Customer retention](https://www.lexer.io/solutions/retention): Finds customers at risk of churning, explains why, and sends the win-back to Klaviyo or Meta. - [Lifetime value growth](https://www.lexer.io/solutions/growth): Shows what drives repeat revenue and margin without leaning on discounts. - [Customer insights](https://www.lexer.io/solutions/insights): Shows who drives value, what is changing and where to act next. - [Marketing efficiency](https://www.lexer.io/solutions/efficiency): Finds where budget leaks and replaces manual reporting. ## Free tools - [Tools and calculators](https://www.lexer.io/tools): Calculators that size the revenue in your customer data, plus prompt libraries. - [One-time buyer calculator](https://www.lexer.io/one-time-buyer-calculator): Sizes the revenue sitting in one-time buyers and what reactivating 5% is worth. - [Margin-adjusted customer lifetime value calculator](https://www.lexer.io/margin-adjusted-customer-lifetime-value-calculator): Shows what a customer is worth after returns and margin. - [Retention revenue gap calculator](https://www.lexer.io/retention-revenue-gap-calculator): Compares your repeat purchase rate with benchmarks from more than 100 retailers. - [Discount dependency calculator](https://www.lexer.io/discount-dependency-calculator): Shows how much gross profit your promotional calendar hands back as discount. - [Retail customer data scorecard](https://www.lexer.io/retail-customer-data-scorecard): Eight questions that score how joined up your customer data is. ## Customers and proof - [Client stories](https://www.lexer.io/the-library/client-stories): Results from retail and hospitality brands, including THE UPSIDE, Alembika and TGV Cinemas. - [Our clients](https://www.lexer.io/about-us/our-clients): The brands that work with Lexer. ## Documentation, integrations and security - [Lexer Learn](https://learn.lexer.io): Product documentation and how-to guides. - [Integrations](https://learn.lexer.io/all-integrations): The platforms that connect to Lexi. - [API documentation](https://learn.lexer.io/api-documentation): Technical specifications for developers. - [Security and compliance](https://security.lexer.io/): SOC 2 certification and data governance. ## Company - [About Lexer](https://www.lexer.io/about-us): Where Lexer started, and who builds Lexi. - [Leadership team](https://www.lexer.io/about-us/leadership-team): The people who lead Lexer. - [Services](https://www.lexer.io/services): Onboarding, implementation and strategic support from the Lexer team. - [Partners](https://www.lexer.io/partners): Technology partners and integrations. - [Careers](https://www.lexer.io/careers): Open roles at Lexer. - [Privacy policy](https://www.lexer.io/privacy-policy): How Lexer handles personal information. - [Legal](https://www.lexer.io/legal): Terms and agreements. ## Optional - [Blog](https://www.lexer.io/the-library): Customer data insights, playbooks and best-practice guides for retail and hospitality marketers. - [Playbooks and guides](https://www.lexer.io/the-library/guides): Longer guides on customer data, marketing technology and retail strategy.