Loyalty programs: Who cares?

Friday, 21st October | 12:00PM - 3:00PM AEST
Sky Bar | Yarra Room and Port Phillip Bay Room | 40/202 Normanby Rd, Southbank VIC 3006

Join Lexer and Antavo for an invite-only panel discussion and luncheon at Melbourne’s newest show-stopping venue Sky Bar on the 21st of October.

Enjoy a three-course Modern Australian lunch banquet complemented with drinks and networking. Take in the incredible 360-degree views of Melbourne while loyalty leaders discuss this tough question: who actually cares about loyalty programs?

Loyalty programs are a go-to strategy for many brands due to the rising cost of customer acquisition, the value of zero- and first-party data, and the profitability of investing in growth and retention of existing customers.

But how do you keep your loyalty program from becoming bland and boring?

Hear from Adam Posner (The Point of Loyalty), Sam Hopgood (Rip Curl), Alina Malkin (Hairhouse), and Caleb Gamble (Antavo) as they share their insights into:

  • Who really cares about loyalty programs and why brands should bother
  • How programs can evolve to be an asset of value to a business
  • What makes a program meaningful and desirable to its members

Space is limited, and this is one event you don’t want to miss. RSVP today to save your spot.


Meet the speakers

About Lexer

Lexer is the leader in helping brands become customer-centric. Lexer’s Customer Data and Experience Platform helps over 150 brands, including Cotton:On, THE ICONIC, Makeup Cartel, Hairhouse, Zimmermann, and Rip Curl, unlock their most vital business asset, customer data, putting it in the hands of marketers to inspire and enable the experiences that drive sales. The company is headquartered in Melbourne, with global operations in Australia, North America, and Southeast Asia. Learn more at

About Antavo

Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile.
Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases.

Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers global clients like BMW, KFC, La Cage, Kathmandu, Luisaviaroma, and BrewDog. For more information, visit