June 19, 2020

Lexer's new UI boosts ease-of-use for retailers

minute read

Your Lexer experience is getting a tune-up. We’ve redesigned our UI to boost its focus on use cases for retailers and other customer-first businesses, give clients more control over the way they navigate the platform, and prepare for major product launches coming later this year.

Having worked with clients in consumer-focused industries extensively over the past several years, we’ve realized that the way they engage with the Lexer platform—and with CDPs in general—is a little different than users in other industries. Usage of the Lexer product has more than doubled, and our clients have inspired us with the new use cases they’re drawing from insights gleaned within the platform.

That’s why, this year, a primary focus of our product roadmap is building and iterating on solutions destined for customer-first outcomes. With simpler ways of operating, faster ways to integrate and onboard, and a greater depth of analytics, increased focus on sales and support, businesses can use the Lexer platform to master their own data and provide their customers with the experiences they deserve.

If you’re reading this as a current Lexer user, don’t panic—these UI changes are significant, but the core product offering and operations haven’t changed. You’ll still be able to access the same products and features, and achieve the same results, and by the end of 2020, you’ll be equipped to do even more with your data.

Here’s an overview of the changes coming out over the next month, as well as a sneak-peak of other products coming out later this year.

Changes to the Lexer Hub are tailored to the specific needs and goals of consumer-focused businesses

New Global Navigation Gives the Platform Room to Grow

As you sign into the Lexer Hub, the first change you’ll notice is our global navigation bar at the top of the screen. We’re going to continue adding new features to help you achieve your goals (more on that below), and this new global navigation frees up space to let those additions breathe.

Additionally, by restructuring the navigation and reducing the information density on each view, users can explore the product more intuitively. The global navigation bar is always present throughout the platform, so it takes fewer clicks to toggle between products.

Now We’re All Speaking the Same Language

The Lexer team is full of self-described data nerds and tech geeks, but we admit we can be a little too nerdy sometimes. We’ve cleaned up some of the language used in the Lexer Hub to be easier to understand, easier to self-service, and more reflective of the market at large.

For example, customer “tribes” are now called simply, “segments,” and the “Deep Dive” feature is now called the “Segment Builder.” Although the language has changed, the process for building customer segments is the same—so current users should be able to log into the platform and resume their normal day-to-day activities without any major hiccups.

New Guides, Tours, and Tips Put You in the Driver’s Seat

Along with language and structural changes, we’ve also developed new help documentation and self-guided product tours to support users on their Lexer journey.

These self-service additions include in-product tutorials, step-by-step articles, and pop-up tips, so users can find ways to improve their product knowledge with or without formal, one-to-one training. We’ll continue to develop our help documentation as new products are released and client questions come up.

Coming soon: Track and other tools to track changes and quantify impact

At Lexer, we’re really focused on providing more complex data analytics to people who historically haven’t had access to it—namely, marketers and customer service teams. Some of the key questions we asked ourselves before developing our product roadmap for this year were:

  • How can we make it easier for business users to understand and experiment with analytics?
  • How do we make it easier for business users to understand the profitability of their segments?
  • How do we make it easier for business users to translate Lexer insights into tangible, day-to-day activities?
  • How do we make it easier for business users to drive ROI and quantify that impact to inform the board?

Track is one of the features we’re developing that meets those needs. Track will provide our users the ability to track the change of attributes and segments over time; build customer dashboards, charts, and calculations; and quantify the impact of their Lexer-powered activities on customer lifetime value, loyalty, and more.

We’re also in the process of building new tools to help business users visualize customer lifetime value, RFM segmentation, Experian Mosaic, and customer geography. You can use these tools to achieve a better understanding of who your customers are, where they live, and how they shop to tailor your messaging, channels, and ad spend accordingly.

There’s always more in store

Last year, the product team released over 20,000 updates to the Lexer platform, always in an effort to optimize the experience and outcomes for our users. We’re excited to kick off 2020 with these UI changes to improve self-service and self-learning; better reflect the trajectory of the CDP market; and, ultimately, provide more efficient and effective outcomes for consumer-focused businesses.

Our promise to our clients is continuous improvement and continuous innovation. Stay tuned for more updates throughout the year—and as always, if you have any questions or concerns, don’t hesitate to contact your dedicated Lexer support team member or use the calendar below to book a demo of the Lexer platform.

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Elizabeth Burnam
Content Marketing Specialist
Elizabeth Burnam is a content marketer and a poet at heart. She has a degree in Professional Writing and experience developing high-impact marketing assets for a broad range of industries.Outside of work, she enjoys reading, painting, people-watching, and exploring the natural wonders of Vermont.