Ask a question in plain language, build an audience from the answer, and push it to the tools you already use.
Find. Build. Activate. Do everything with Lexi.
Discover
Ask anything, get the answer that fits.
Lexi surfaces the opportunities, risks, and trends sitting in your own customer data, in plain language.
Decide
Recommendations grounded in your context.
Unified data means every response is specific to your business, not a generic playbook.
Act
Build the segment, then send it live.
Push straight to Klaviyo, Meta, Google Ads or any other connected tool, without leaving the conversation.
Observe
Watch the campaign against baseline.
Lexi tracks performance in real time and tells you what to change while it still matters.
Learn
Every result feeds back in.
Segment logic and definitions improve with each run, so the next campaign starts smarter than the last.
How it works
Four layers. One intelligence.
Connect the platforms you already use
Supercharge your stack
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Any team, one source of truth
Lexi has been built to help every person in your business who makes decisions about customers, products, or operations.
Marketing & CRM
Build the segment and send the campaign, same afternoon.
IT & data
Teams get access to unified data they can query themselves, and IT gets time back.
Buying & planning
Stock what sells and know why it sells, year-round.
Ecommerce
The full customer picture, online and offline.
What our customers are actually achieving
Cafe du Cycliste segmented their audience using Lexer’s RFM model. As a result, they generated more personalised messaging and saw improved customer retention and repeat purchase behaviour.
"Lexer has become a core part of how we run our CRM and marketing operations day-to-day."
Bloch used Lexer to more effectively segment their audience and run a targeted Black Friday campaign that returned 6000% ROI
"We built that segment in Lexer, exported it to Klaviyo," says Sabina, "and we had an ROI of 6,000%."
CALECIM used Lexer to reduce the drop out rate of their database to lapsed or inactive status and encourage new customers to purchase a second time.
"By using Lexer's customer segmentation tools, we transformed our retention strategy with personalized messaging and promotions. Within six months, we saw improvements in customer retention and repeat purchase rates."
Solotel used Lexer customer data to build negative audiences: lists of existing customers that are suppressed from acquisition campaigns. The result is that acquisition spend only reaches people who have never visited those venues.
“Saving 25% on several hundred thousands dollar that you’re spending on acquisition ... is saving money that you can spend elsewhere.”
Governed ai
Your data never leaves the platform
No PII in AI processing
Guardrails built in
Consistent answers
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Same team.
10x the output.
★★★★★★