Know your customer. Grow your business.

Great brands are built on great customer experiences. Our Customer Data & Experience Platform transforms disconnected data into actionable insights, so you can spend more time creating the customer experiences that drive sales, and less time chasing insights.
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Your trusted CDXP partner

Our Clients

Customer-obsessed brands choose Lexer

Lexer is proven. Our suite of easy-to-use tools and experienced team help many of the world’s most iconic brands and retailers to transform into customer-centric businesses.

Our Approach

Built to support every team

As the only CDP to natively support all customer touchpoints, we make your data available to every team to inform customer insight and engagement. Explore more opportunities
Insights + Analytics​
Transform raw, siloed data into an enriched single customer view to genuinely understand your audience.
Marketing
Orchestrate and automate personalized experiences across paid and owned channels.
Retail
Improve the in-store experience with personalized product recommendations and service workflows.
Customer Service
Combine all service channels into one streamlined inbox to provide efficient and personalized service.
Executive
Make data-informed decisions to improve performance, manage change, and mitigate risk.
IT
Automate data processes via pre-built integrations, reducing manual effort and improving data security.

INTEGRATIONS

The leading Customer Data and Experience Platform for retail tech stacks

OUR SOLUTIONS

Customer Data Platform

With one of the simplest integrations in the industry, Lexer’s CDP will effortlessly combine, cleanse, standardize, and enrich your data into an actionable single view of the customer.

Our tools and team will help boost your customer IQ with AI-powered predictive analytics, third-party data enrichment, and targeted customer surveys.
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OUR SOLUTIONS

Marketing

Lexer’s marketing solution enables you to quickly identify the right customers, messages, creative, and channels for your marketing campaigns. Designed for business users—not data scientists—our easy-to-use tools allow you to orchestrate highly targeted campaigns across every channel, reducing waste and improving engagement.

With effective tools to track change and quantify impact, you can easily demonstrate the value of your marketing activities.
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OUR SOLUTIONS

Retail

Lexer’s retail solution guides sales associates through interactions with each customer to improve the relevancy and impact of the in-store experience. Complete customer profiles allow you to build authentic relationships at scale.

With access to detailed purchase histories and preference information, you can tailor the customer experience, capture data that’s traditionally lost, provide informed product recommendations, and configure next best actions for consistently high-quality engagement.
Explore Retail

OUR SOLUTIONS

Service

Lexer’s service solution brings all customer data, inboxes, workflows, and feedback forms together to enable informed, fully contextualized service interactions.

With access to rich insights about the person behind each service request, your team can enter every conversation with the full context they need to provide consistent, high-quality service. Pre-configured next best actions for common requests allow you to guide agents’ responses and achieve personalization at scale.
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OUR SERVICES

We’re more than a vendor

Evolving into a customer-centric, data-driven business can be tough. Lexer’s professional services act as a natural extension of your team, filling any gaps you might have in strategic understanding, analytics maturity, team capacity, and IT resources. The breadth, quality, and adaptability of our services mean that Lexer will evolve with your needs as your business grows.

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Implementation
Onboarding
Insights
Strategy
Optimization

Our testimonials

"Lexer as a CDP has enabled the unification and humanisation of our customer data from many disparate sources."
Ben Murphy
Digital Marketing Manager at Village Entertainment
“Our customers are at the heart of everything we do and having a more holistic understanding on how, why and when they are shopping with us enables us to not only better serve their needs, but increase our customer satisfaction as a whole.”
Alexander Meyer
Chief Marketing Officer of THE ICONIC
"It is the simplest integration I’ve ever done in over 10 years of experience. When you balance the cost, ease of integration, and ease for the end-user, I think Lexer is an excellent choice.”
Matt Smith
General Manager of IT & Supply Chain at kikki.K
"The CDP is solving multiple things for me at the same time. I'm going to know where my customers live, how they transact, what their interests are in my collection."
Jeremy Hale
President of Mountain Khakis
"The Lexer team is incredibly engaged. Whether supporting us on a daily basis, partaking in strategic planning or coming up with original campaign ideas. Simply a pleasure to work with."
Jan-Willem Driessen
Former VP of Global Marketing & DTC at Black Diamond
"Lexer have been great in driving new ways of thinking about how we bring together customer data from different sources."
Patrick Rechsteiner
General Manager E-Commerce at Brand Collective
“The Lexer CDP is integral to everyone’s role, not only marketing. Everyone uses it to gain their own insights. It’s very simple to use."
Mariano Favio
Head of Marketing at Vinomofo
"Having all our data linked... has helped us to become more data-centric in our decision making. It’s so powerful to be able to do the customer research, segmentation and activation within a single tool."
Anna Samkova
General Manager of Digital at PAS Group
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl