THE Customer data platform
Know every customer. Grow the ones that matter.
Lexer unifies your customer data across every channel and touchpoint, so you always know who to retain, reward, and grow.
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Trusted by marketing, ecommerce, retail, service, and hospitality teams.
See your customers in Lexer – free
Connect your accounts and we’ll handle the rest: unification, enrichment, segmentation, and tailored insights that show where revenue is waiting.
One platform for clarity and growth
Lexer Customer Data & Experience Platform
Customer clarity
Bring every customer interaction together into one trusted, AI-ready view.
Alembika finds a new persona worth +11% revenue.
Unify ecommerce, stores, loyalty, email, SMS into one view.
Resolve identities, de-dupe, clean, standardize, enrich — AI-ready data.
Understand LTV, churn risk, affinities, purchase patterns.
Deliver AI insights, predictions, recommendations, decisioning.
Profitable growth
Grow revenue by focusing effort where it matters most — the right customer, right moment.
THE UPSIDE transforms CX with 75% CR, +13% AOV.
Boost retention, repeat purchase, win-back, lifecycle flows.
Sync unified profiles and segments to every paid and owned channel.
Run more relevant, efficient, profitable campaigns — right offer, right time.
Grow VIP loyalty and lifetime value.
TURN DATA INTO INTELLIGENCE
Know your customers
> One view across online, store, loyalty, email, SMS
> Track people not pixels
> RFM, lifecycle, demographic, behavior segments
> KPIs on each profile and segment
> Instant insights, no analyst needed
Start for free> Track people not pixels
> RFM, lifecycle, demographic, behavior segments
> KPIs on each profile and segment
> Instant insights, no analyst needed
reduce one-time buyers
Keep your customers
> Improve second order conversion
> Shorten time between orders
> Predict churn before it happens
> Boost re-activation and win-back
> Raise repurchase for key categories
Start for free> Shorten time between orders
> Predict churn before it happens
> Boost re-activation and win-back
> Raise repurchase for key categories
advocates buy more often
Grow lifetime value
> Focus efforts on high-value segments
> Find the products that create loyalty
> Build lookalikes of best customers
> Know how discounts impact LTV
> Nurture potential VIPs
Start for free> Find the products that create loyalty
> Build lookalikes of best customers
> Know how discounts impact LTV
> Nurture potential VIPs
CUT COSTS & REDUCE WASTE
Save and optimize
> Reduce reliance on analysts
> Measure promotional ROI
> Reduce paid media waste
> Move excess stock
> Prioritize high-margin
Start for free> Measure promotional ROI
> Reduce paid media waste
> Move excess stock
> Prioritize high-margin
Supercharge your stack
Connect Lexer customer intelligence with the platforms you already use.
Explore all platforms
Shopify
⚡️ Identify the products and customers that drive growth.
Klaviyo
⚡️ Power campaigns with unified customer insight.
Attentive
⚡️ Send smarter SMS informed by RFM and full history.
Dotdigital
⚡️ Deliver intelligent, omnichannel personalization at scale.
TikTok
⚡️ De-dupe TikTok Shop to see true acquisition ROI.
Yotpo
⚡️ Reward your most valuable customers to grow loyalty.
Braze
⚡️ Trigger journeys from more customer signals.
NewStore
⚡️ Connect in-store and online for a true omnichannel experience.
Paid media
⚡️ Suppress customers from acqusition & re-target lapsed VIPs.
We help you get results
Implementation
Onboarding
Insights
Strategy
Optimization
Proven retail growth
"Lexer as a CDP has enabled the unification and humanisation of our customer data from many disparate sources."
Ben Murphy
Digital Marketing Manager at Village Entertainment
"Because of Lexer we were able to easily identify we had a low retention rate and could put resources behind improving that and track the success of our efforts."
Marc Feller
VP Digital & Ecom at Compana Pet Brands
"Lexer quickly passed the integration test with our tech stack of Klaviyo, Attentive, and Shopify - and we were soon on our way to insights."
Alin Wagner
Head of Marketing & Ecommerce at Alembika
"Being able to deduce customer habits and understand what's motivating them has been key for us."
Simon Burnett
General Manager, Marketing ANZ at Harris Scarfe
"Lexer has allowed us to stay one step ahead of our customers, understanding what they are most likely to purchase next and allowing us to implement successful cross-product promotions to drive higher AOV."
Holly Walker
Marketing Director at Doggie Dailies
"The CDP is solving multiple things for me at the same time. I'm going to know where my customers live, how they transact, what their interests are in my collection."
Jeremy Hale
President of Mountain Khakis
"The Lexer team really takes the time to understand our business, goals, and challenges, and works with us with that in mind - it's not a one size fits all approach, which we really appreciate."
Rafaelle Champagne
eCommerce & Performance Marketing Manager at Blue Bungalow
"Lexer's ability to collect and aggregate key data is remarkable. But what is more remarkable is how it can integrate with other systems to then make that data immediately useful."
Wes Lawson
Consumer and Community Engagement Manager
"I love utilizing Lexer to analyze our business because it makes it easy to identify the drop off between our one and two-time purchasers. We were able to target one-time buyers more strategically."
Caroline De Vecchio
Senior Director at Dinovite
"The CDP rollout was 13 weeks from zero to go live. In a few weeks, Lexer provided TGV with a unified customer view across all platforms."
Mohit Bhargava
Chief Marketing Officer at TGV Cinemas
"The platform is very insightful to explore data about our customers, and the follow up with the Lexer team each week makes it easy to clearly highlight key priorities and recommendations."
Catherine Phuong
CRM Associate Manager at Pierre Fabre
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl
"The Lexer team is incredibly engaged. Whether supporting us on a daily basis, partaking in strategic planning or coming up with original campaign ideas. Simply a pleasure to work with."
Jan-Willem Driessen
Former VP of Global Marketing & DTC at Black Diamond
"Lexer has been extremely helpful in identifying different high value customer segments that we can push into Klaviyo to create customized content and offers for."
Tina Lee
Senior CRM and Lifecycle Manager at Bullymake
"With Lexer’s Serve product, we’ve been able to provide a tool to better enable our staff, and ultimately allow them to deliver excellent service through additional insights."
Paul Burdekin
CEO at THE UPSIDE
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Playbooks, case studies, and practical advice to help you grow customer loyalty and drive profitable growth.
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