An extension of your team

Technology will only get you so far. Lexer’s onboarding, implementation, and strategic consulting services will help your team adapt to the ever-evolving retail world, level up your analytics maturity, and fill any gaps in your team’s resources to ensure a smooth, successful CDP adoption.

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Fast + Easy Deployment
Lexer’s pre-built integrations and APIs mean that the CDP deploys quickly with little heavy-lifting required by your team and minimal post-live issues.
IT Support
With product training, in-product live chat, and continued technical support, even non-data scientists can become a customer data expert with Lexer.


User Training + Support
Your Lexer success team ensures optimal product usage and outcomes with monthly check-in meetings, quarterly business reviews, initial user training, and ongoing technical support.
Extensive Online Resources
Lexer’s digital knowledge base provides everything you need to learn the fundamentals of the product, set up your account, and stay informed about recent updates.
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl

Insights + Analytics

Business + Customer Insights
After reviewing your customer insights and historical performance, we provide strategic recommendations to improve results and ROI.
Survey-Based Data Enrichment
Lexer’s team scopes your insight requirements and designs bespoke data capture methods to help you discover more about your customers.


Audience Segmentation
Lexer’s team defines segments based on critical metrics such as lifetime value, loyalty status, and channel preferences. Use them from day one to power high-value campaigns.
Campaign Orchestration
We improve marketing performance by aligning your goals and audiences with effective, data-informed targeting strategies across paid and owned channels.


Objectives + Baseline KPIs
Your Lexer team will work with you to define objectives, goals, activities, and baseline KPIs. We’ll evaluate these on an ongoing basis to ensure you’re achieving your intended outcomes.
Continuous Improvement
Informed by performance baselines, we’ll help you create more advanced campaigns, identify opportunities for growth, and take action to improve results.