Why customers love Lexer

Lexer is the only CDP built specifically for brands and retailers. With native tools to enhance every customer touchpoint and a talented team providing strategic guidance and ongoing support, we help the world’s most iconic brands transform into customer-centric businesses.
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Fast + Easy Deployment
Lexer’s pre-built integrations enable you to quickly combine, enrich, and transform your data into a single view of the customer.
Comprehensive Enrichment
Enrichment with Experian data, AI-powered predictive analytics, and surveys provide insight beyond your direct customer relationship.
5 Omnichannel Metrics Every Customer-First Brand Should Measure


Self-Serve Insight
Our easy-to-use tools democratize access to customer data, enabling all teams gain customer insight while reducing load on internal analytics teams.
Strategic Guidance
Lexer’s retail experts help you decipher your data and recommend strategies for engaging your customers with the experiences they deserve.
CDPs & OODA Loops: How Customer Insight Increases Iteration Cycles for Fast-Growing Businesses


Built for Every Team
With whole-business access to customer insight, you can orchestrate relevant experiences across marketing, sales, and service.
Omnichannel Personalization
Provide focused, personalized, and human-to-human customer engagement wherever your customers prefer to shop.
7 Foundational, Insight-Led Customer Journeys for Every Lifestyle Stage
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl


Track Change + Quantify Impact
With straightforward tools for sophisticated reporting, you can make data-driven decisions to seize opportunities and mitigate risks.
Continuous Optimization
Lexer’s iterative approach to analytics and engagement boosts your business’s agility and enhances your performance over time.
How to Measure the Impact of A Customer Data Platform (CDP)


Flexible APIs
Connect your marketing, service, and ecommerce channels to activate audiences, engage customers, and enrich profiles.
Co-Design + Configuration
With hundreds of configuration options and collaboration from our team, you have control over your Lexer experience.
Choose a Partner, Not a Vendor: The Real Reason CDPs Fail

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