Craft the best message for each customer
Customer-centric businesses let data lead their marketing initiatives. With Lexer’s CDP-enabled marketing solution, you can orchestrate personalized experiences across paid and owned channels to attract high-value customers.
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Connect your customer data
Integrate data quickly and easily.
Transform raw, fragmented data into individual customer profiles that help you achieve a comprehensive understanding of your highest-value customers.
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Enhance customer profiles
Real-time, 360 customer insight.
Enrich your database with Experian’s Mosaic and CDP-powered surveys. With insight beyond your direct relationship, you can predict customer behavior, understand purchase patterns, tailor messaging to customer preferences, and more.
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Make insight-driven decisions to generate revenue
You don’t need to be a data scientist to draw value from your data. Lexer’s marketer-friendly dashboards enable you to self-serve insight to inform your marketing strategy.
Compare and contrast customer segments by key data points such as products purchased, preferred channels, marketing engagement, external data, and online behaviors to learn more about the performance of your current marketing activities and discover opportunities for improvement.
get startedCompare and contrast customer segments by key data points such as products purchased, preferred channels, marketing engagement, external data, and online behaviors to learn more about the performance of your current marketing activities and discover opportunities for improvement.
Create actionable segments
Relevance drives results.
Personalized marketing is profitable marketing. Easily build high-value segments and audiences of real people, using real data.
4 Steps to Acquiring High-Value Customers
Target effortlessly
High-powered customer acquisition.
Advanced audience targeting limits wasteful ad spend and drives conversions. In as little as three clicks, rapidly execute tailored campaigns to high-value segments across all channels.
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Demonstrate real impact with bottom-line reporting
Communicating marketing’s contribution to revenue has always been a challenge. With Lexer’s easy-to-use tools for measuring change and quantifying impact, you can analyze the spend, demographics, loyalty, and channel preferences of every customer in your database.
These powerful metrics give marketers the ability to convey the value of their efforts to the executive team, optimize their strategies and segments, and tailor their marketing messages to drive more profitable results.
get startedThese powerful metrics give marketers the ability to convey the value of their efforts to the executive team, optimize their strategies and segments, and tailor their marketing messages to drive more profitable results.
The CDP marketers love
We power customer acquisition and growth for customer-obsessed brands.
