Lexer welcomes innovative lifestyle brands

We're thrilled to announce the latest addition of exceptional brands to join Lexer: Café du Cycliste, Murad, and Bloch.

These new partnerships highlight our commitment to serving innovative retail leaders, who share our passion for exceptional customer experiences.

Café du Cycliste

Born in the French Riviera, Café du Cycliste has redefined cycling apparel by blending technical performance with sophisticated French aesthetics. Their premium cycling gear serves riders across various disciplines, from competitive road racing to adventurous gravel paths and stylish urban commuting.

What sets Café du Cycliste apart is their unwavering commitment to creating products that perform at the highest level while maintaining a distinctive, refined appearance that stands out from traditional cycling wear. Each piece reflects meticulous attention to detail, innovative fabric selection, and thoughtful construction techniques that enhance both comfort and performance.

With flagship stores in iconic destinations worldwide they've cultivated a devoted following of cyclists who value both performance and style.

The Café du Cycliste team have a strong desire to know their customers, in order to provide a more personalised experience across all channels. They operate in multiple regions, and in multiple currencies, so bringing this data together for analysis was previously a challenge. Lexer was the only solution.

Murad 

Murad has been at the forefront of innovative skincare for over 30 years. As pioneers of clinical skincare, Murad has consistently developed formulations that combine advanced scientific research with powerful natural ingredients.

The brand's holistic approach to skin health—addressing skincare concerns from the inside out—has earned them a reputation as industry leaders and the trust of millions of customers worldwide. Their comprehensive product range addresses diverse skin concerns from aging and acne to hyperpigmentation and sensitivity with clinically-proven solutions.

Their dedication to helping customers achieve their healthiest skin has built a loyal community of skincare enthusiasts who value science-backed results.

Bloch

For over 90 years, Bloch has been at the forefront of dance footwear and apparel innovation. Founded in 1932 by Jacob Bloch, who began crafting pointe shoes for ballerinas in Sydney, the brand has grown into a global leader trusted by professional dancers and dance enthusiasts worldwide.

Bloch's commitment to technical excellence is evident in their meticulous approach to design and construction. Each dance shoe and garment is created with precision engineering that balances crucial performance elements—durability, flexibility, and support—while maintaining the aesthetic beauty essential to dance expression.

What distinguishes Bloch is their deep understanding of dancers' needs across all levels and disciplines. From ballet and contemporary to jazz and tap, their collection caters to professionals performing on international stages and young dancers taking their first steps in the studio.

Sabina Moten, Head of Marketing at Bloch, said it best "Having used Lexer in a previous role, I saw first-hand how powerful it is in saving time and unlocking insights that drive revenue. I'm genuinely excited to bring Lexer into Bloch. The platform itself is incredible, but it’s the professional services that really set them apart."

Customer-centric growth

At Lexer, we're passionate about helping brands transform their customer data into strategic insights and actionable outcomes.

Our Customer Data and Experience Platform (CDXP) empowers retail brands to:

• Unify fragmented customer data into comprehensive single customer views
• Identify high-value customer segments and uncover growth opportunities
• Deliver personalized marketing experiences across all channels
• Drive retention and loyalty through deeper customer understanding
• Measure marketing effectiveness with customer-centric metrics

"We're excited to welcome these exceptional brands to Lexer," says David Chinn, CEO at Lexer. "They all exemplify the forward-thinking, customer-obsessed approach that ultimately drives success. We look forward to helping them unlock the full potential of their customer data."

Want to learn how Lexer can transform your brand's approach to customer data? Book a demo today.