May 2, 2016
Social Customer Service for Genuine Engagement
Genuine engagement. What is it?
Talking to strangers is tough.
But most social customer service teams spend their days talking to strangers. What if there was a way to understand people better?
A way to ensure genuine engagement?
Lexer now offers an enriched real-time profile of the customer or prospect at the other end of the conversation.
We call this profile an identity, a living, breathing human who we’ve built a profile about from the myriad of big retail data that Lexer has loaded, unified, enriched and secured.
Each Identity contains tonnes of attributes sourced from public, proprietary and partner data about a person’s lifestyle, customer history, personality, desires & ambitions – all updated in real-time. It provides you with valuable customer intelligence to help inform your campaigns and improve customer retention metrics across the board.
Instead of talking to a username, why not engage genuinely with a valuable customer, a profitable prospect or an influential blogger?
And speak the language of a fitness fanatic, EPL fan or Cat Owner?
What movies are they interested in, what music are they listening to and what brands are they engaged with? Yours? Or a competitor’s?
It’s all in there, in a simple, beautiful panel that is transforming the way our clients deliver genuine engagement in social sales and service.
The best thing?
It’s a global first, and it’s available now: The retail data solution you've been looking for.