Lexer Q1 highlights: Turning insights into impact

This quarter, we focused on helping retailers do more with their data—from uncovering richer insights to delivering smarter, more connected customer journeys.

With new product launches, feature enhancements, and standout client results, Q1 was all about moving from knowing to doing—and driving measurable impact at every step.

Let’s go! 🚀

Actionable insights

Instant insights from customer actions

With the launch of Lexer Event Explorer, marketers can now explore time-based customer behavior—like orders, products purchased, and returns—without needing SQL or BI tools.

Answer questions like “Who bought during a sale?”, “What product drove the most revenue last week?”, or “How did our campaign really perform?”—in minutes, not days.

Customer action insights: The new Lexer Event Explorer

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CALECIM® +31% repeat sales, powered by Lexer

Singapore-based skincare brand CALECIM® used Lexer to build smarter segments, retarget high-value customers, and increase repeat sales by 31%. They built a data-driven foundation for loyalty—without needing more discounts.

Read the full case study

Clearer product context for store teams

For some retailers product images alone don’t tell the full story. When images look similar store associates are left guessing or needing to ask follow-up questions.

To solve this, we’ve improved how product images are displayed in Lexer Serve by overlaying key product identifiers—like product name and SKU—directly on the image. This gives store teams immediate clarity, helping them quickly understand what was sold and deliver faster, more informed service.

Subscription insights with Shopify Selling Plans

For brands offering subscriptions through Shopify, understanding purchase behavior just got easier.

Our Shopify integration now supports importing Selling Plans directly into custom fields on purchase events. This gives subscription-based retailers a clearer view of customer intent and lifecycle—enabling smarter segmentation, deeper analysis, and more personalized engagement based on subscription type or commitment level.

Richer Shopify insights with metafields

Shopify merchants rely on metafields to store valuable custom data—like product attributes, customer preferences, loyalty, and subscription details.

Our Shopify integration now automatically ingests all structured metafields on Customers and Products. These fields can be surfaced in Lexer as attributes or custom event search properties—unlocking new ways to segment, personalize, and optimize based on the data that makes your business unique.

Elevated engagement

Power complete customer journeys with Lexer Event Flows

Most journeys stop too soon, relying on triggers like a page view, signup, or cart abandon—ignoring customer history, offline behavior, and long-term value. With the new Lexer Event Flows, marketers can now trigger personalized campaigns based on full customer history—not just last click.

Lexer helps you engage customers at every stage of their lifecycle using deeper data and smarter triggers.

• Trigger personalized journeys from any Lexer event—purchases, store visits, surveys, loyalty milestones, and more.
• Replace one-off campaigns with evolving, data-driven journeys that adapt over time.
• Automate engagement using enriched customer attributes, lifecycle stages, and offline behavior.
• Available now for Braze, more platforms coming soon.

Power complete customer journeys with Lexer Event Flows

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Turn WhatsApp chats into conversions

Lexer Contact is getting even more powerful with two new features designed for store teams and high-value clienteling. These features are in beta with select retail clients and are already showing strong early adoption. Want early access? Let us know.

• ‍WhatsApp messaging - reach customers where they’re already active. You can now send personalized messages via WhatsApp directly from Lexer Contact—ideal for in-store follow-ups and nurturing VIP relationships.
• Queue filters - Manage and assign conversations more efficiently by store, region, and agent.

Lexer adds WhatsApp messaging to connect with customers 1:1

Clienteling that converts

Our premium jewellery client using Lexer Serve hit some impressive milestones in the first few weeks.

With GDPR-secure data capture, store teams can now build better relationships with customers—turning every store visit into a chance to convert, learn, and improve.

• 1,000+ in-store check-ins
• 31.6% conversion rate
• 455 customer surveys submitted
• Deployed to new flagship London store
• 57 staff across 14 store locations using Serve daily.

What's next?

Elevating the retail experience

We shared a behind-the-scenes look at how Lexer is evolving to meet the real challenges of modern retail. From flexible data flows to smarter tooling for store teams, our Retail Roadmap is focused on helping brands connect systems, teams, and touchpoints to deliver better customer outcomes.

Lexer is elevating retail customer experiences

A new look for Lexer Track

We’re reimagining how teams explore and act on customer data inside Lexer.

Coming soon, we’re revamping Lexer Track Dashboards—bringing in the power of Lexer Event Explorer Tables to make dashboards more dynamic, flexible, and insight-rich. You’ll be able to go deeper into customer behavior, filter by actions, and surface more meaningful answers—all in one place, no analyst required.

Stay tuned.