July 28, 2023
Webinar: Humans and Retail Data at Scale Together
Retail is evolving faster than ever before. One thing hasn't changed.
The importance of knowing your customer.
In this information-packed session, Ben Moreau, Vice President of SEA aims to shift the retail industry’s focus from a traditional "360 view of the customer" approach to a more comprehensive "360 deployment of customer data."
This shift emphasizes the importance of not only collecting and analyzing customer data but also effectively utilizing and implementing it within a business context.
Key topics explored include:
- Emphasizing the effective utilization and implementation of customer data within retail businesses.
- Harnessing customer data across various touch-points (in-store, online, mobile), and departments for integrated decision-making within retail organizations.
- Maximizing the value of collected data to enhance understanding of customer preferences, behavior, and shopping patterns.
- A case study showcasing a successful data-driven approach within a business.
- Highlighting the significance of combining human insights with data-driven strategies at scale in the retail sector.
- Advocating for a comprehensive deployment of customer data to drive informed decision-making and enhance customer experiences.
To dive deeper, watch the full webinar below:
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