Customer insights to power acquisition and growth.
Lexer’s Customer Data Platform helps over 100 brands and retailers grow sales through improved customer experiences.
Trusted by over 100 brands & retailers.
The #1 CDP Partner
“The Lexer CDP is integral to everyone’s role, not only marketing. Everyone uses it to gain their own insights. It’s very simple to use."
Mariano Favio
Head of Marketing at Vinomofo
"Being able to deduce customer habits and understand what's motivating them has been key for us."
Simon Burnett
General Manager, Marketing ANZ at Harris Scarfe
"Lexer as a CDP has enabled the unification and humanisation of our customer data from many disparate sources."
Ben Murphy
Digital Marketing Manager at Village Entertainment
HOW IT WORKS
The Tools You Need to Enhance Every Customer Touchpoint
Unified Data for a Single Customer View
Quickly combine, cleanse, enrich, and transform your data into a single view of the customer.
Enriched Customer Profiles
Enrichment with Experian data, AI-powered predictive analytics, and surveys provide insight beyond your direct customer relationship.
High Impact Insights + Analytics
Create impactful customer segments based on purchase history, demographics, engagement with marketing campaigns, online browsing behavior, and more.
Effortless Audience Segmentation
Rapidly execute tailored campaigns and send segmented audiences to all your marketing channels, including search, social, email, and direct mail.
Measurement + Bottom-Line Reporting
Leverage simple tools for sophisticated reporting to make data-driven decisions, seize opportunities, and mitigate risks.
Our resources
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