Guidebook: How customer-centric are you?

Did you know that customer-centric businesses are 60% more profitable than those that aren’t?

It clearly pays to be customer-centric, and while you may be customer-focused it doesn’t automatically make you customer centric. Customer-centricity means not just selling to your customer, but putting them at the center of everything you do.

In this guidebook we’ll provide you with specific actions that improve profitable growth through customer-centricity.

Trusted by over 100 brands & retailers.

Our Clients

Unify your first-party data into a single platform

Integrate years of transactional and profile first-party data from any system to create a clean record of every customer past and present to develop a deeper understanding.

Make better decisions with first-party data

Tap into your customers’ first party-data and utilize advanced segmentation, intelligent metrics, and predictive analytics tools to enhance your decision-making.

Use first-party data to create engaging experiences.

Lexer’s CDXP gives you the power to create engaging customer experiences, utilizing actionable insights delivered through captured first-party data.

Master your data in weeks

The Lexer Customer Data Platform serves as your all-in-one hub for insight-driven marketing, sales, and service. With an enriched single customer view, maintained in real-time and accessible across all platforms, you can drive customer re-engagement and improve profitable growth.
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Our testimonials

"Lexer as a CDP has enabled the unification and humanisation of our customer data from many disparate sources."
Ben Murphy
Digital Marketing Manager at Village Entertainment
"The Lexer team is incredibly engaged. Whether supporting us on a daily basis, partaking in strategic planning or coming up with original campaign ideas. Simply a pleasure to work with."
Jan-Willem Driessen
Former VP of Global Marketing & DTC at Black Diamond
"The CDP is solving multiple things for me at the same time. I'm going to know where my customers live, how they transact, what their interests are in my collection."
Jeremy Hale
President of Mountain Khakis
“The Lexer CDP is integral to everyone’s role, not only marketing. Everyone uses it to gain their own insights. It’s very simple to use."
Mariano Favio
Head of Marketing at Vinomofo
"Having all our data linked... has helped us to become more data-centric in our decision making. It’s so powerful to be able to do the customer research, segmentation and activation within a single tool."
Anna Samkova
General Manager of Digital at PAS Group
“Our customers are at the heart of everything we do and having a more holistic understanding on how, why and when they are shopping with us enables us to not only better serve their needs, but increase our customer satisfaction as a whole.”
Alexander Meyer
Chief Marketing Officer of THE ICONIC
"Lexer have been great in driving new ways of thinking about how we bring together customer data from different sources."
Patrick Rechsteiner
General Manager E-Commerce at Brand Collective
"It is the simplest integration I’ve ever done in over 10 years of experience. When you balance the cost, ease of integration, and ease for the end-user, I think Lexer is an excellent choice.”
Matt Smith
General Manager of IT & Supply Chain at kikki.K
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl

Lexer is the only CDP built specifically for retail.

Use the calendar below to book a demo of Lexer’s platform.