Playbook: How to increase engagement using customer profiles in a CDXP

In order to drive revenue and create engaging customer experiences, you’ll need to tap into well-built customer profiles—and with a Customer Data and Experience Platform (CDXP), you can create the most comprehensive customer profiles possible.

In this playbook you’ll discover how to use customer profiles to enhance customer interactions and understand the attributes that make up your most valuable customers so that you can better speak to their needs.

Trusted by over 100 brands & retailers.

Our Clients

Unify your first-party data into a single platform

Integrate years of transactional and profile first-party data from any system to create a clean record of every customer past and present to develop a deeper understanding.

Make better decisions with first-party data

Tap into your customers’ first party-data and utilize advanced segmentation, intelligent metrics, and predictive analytics tools to enhance your decision-making.

Use first-party data to create engaging experiences.

Lexer’s CDXP gives you the power to create engaging customer experiences, utilizing actionable insights delivered through captured first-party data.

Master your first-party data

The Lexer Customer Data Platform serves as your all-in-one hub for insight-driven marketing, sales, and service. Consolidate your customers’ first-party data to create an enriched single customer view that is maintained in real-time and accessible across all platforms.
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Our testimonials

"Having all our data linked... has helped us to become more data-centric in our decision making. It’s so powerful to be able to do the customer research, segmentation and activation within a single tool."
Anna Samkova
General Manager of Digital at PAS Group
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl
“The Lexer CDP is integral to everyone’s role, not only marketing. Everyone uses it to gain their own insights. It’s very simple to use."
Mariano Favio
Head of Marketing at Vinomofo

Lexer is the only CDP built specifically for retail.

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