Playbook: How a CDXP can solve your missing cookie problem with first-party data

With the death of the third-party cookie, marketers will have to adapt…and first-party data is key to that adaptation.

In this comprehensive guide, discover how a CDXP (customer data and experience platform) can help you solve your missing third-party cookie issue, enhance your marketing strategies and take advantage of first-party data.

Trusted by over 100 brands & retailers.

Our Clients

Unify your first-party data into a single platform

Integrate years of transactional and profile first-party data from any system to create a clean record of every customer past and present to develop a deeper understanding.

Make better decisions with first-party data

Tap into your customers’ first party-data and utilize advanced segmentation, intelligent metrics, and predictive analytics tools to enhance your decision-making.

Use first-party data to create engaging experiences.

Lexer’s CDXP gives you the power to create engaging customer experiences, utilizing actionable insights delivered through captured first-party data.

Master your first-party data

The Lexer Customer Data Platform serves as your all-in-one hub for insight-driven marketing, sales, and service. Consolidate your customers’ first-party data to create an enriched single customer view that is maintained in real-time and accessible across all platforms.
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Our testimonials

"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl
“The Lexer CDP is integral to everyone’s role, not only marketing. Everyone uses it to gain their own insights. It’s very simple to use."
Mariano Favio
Head of Marketing at Vinomofo
"Lexer have been great in driving new ways of thinking about how we bring together customer data from different sources."
Patrick Rechsteiner
General Manager E-Commerce at Brand Collective

Lexer is the only CDP built specifically for retail.

Use the calendar below to book a demo of Lexer’s platform.