Fresher, more reliable, daily data: Lexer is 80% faster

Trusted insights. Available every morning.

Introducing a major performance upgrade to Lexer’s Customer Data Platform: faster processing, improved reliability, and fresh data delivered every morning.

Retailers rely on timely, accurate data to make high-impact decisions, trigger marketing personalization, report on sales performance, and track customer behavior.

We’ve rolled out a powerful upgrade - dramatically accelerating how quickly your data gets processed, transformed, and enriched. It’s a foundational investment in speed, automation, and trust - built to ensure your data is ready when you need it most.‍

Intelligent coordination

The new end-to-end pipeline coordination system that automates the execution of data processing jobs across all stages of the Lexer platform - from ingestion to activation.

Our new intelligent coordination system has cut average processing time by over 80%!

• Automated job scheduling: Every hub is now connected to an automated schedule aligned with client-specific integration windows.
  
• Concurrent job execution: Processing jobs now run in parallel across environments, enabling faster completion times and greater throughput.
  
• Job dependency awareness: Each pipeline intelligently coordinates upstream and downstream processes to reduce wait states and failure points.
  
• This means we complete processing workflows within a consistent window, every day.

Ready when you are

Our new processing standard ensures that order, event, and profile data is available and up to date by 9AM local time - empowering your teams to act with confidence and speed.

• Data freshness: +93% of hubs with previous-day order data available.
  
• On-time availability: +87% meeting the 9AM target.
  
• End-to-end processing: +80% improvement in pipeline speed.
  
• Data monitoring: Live dashboards and alerts now track data availability and job health.

By decoupling data latency from business performance, retailers can confidently use Lexer for:

• Morning reports and dashboards.
• Intra-day audience activations.
• Lifecycle automations based on the most recent customer behavior.
• Post-store visit follow ups.

Increased reliability 

Manual pipeline oversight previously consumed - increasing operational load and slowing issue resolution. The new system dramatically reduces that overhead by providing:

• Proactive error detection: Early alerts for failed jobs or data anomalies.
  
• First-responder reporting: Auto-generated incident summaries for speedy triage.
  
• Health dashboards: Platform-wide observability to monitor availability, job completion, and SLA compliance.

This shift improves transparency and reduces the need for client escalations, while also giving your teams greater confidence that your data is current and complete.

Never miss a moment

For omnichannel retailers, data latency means missed moments. Without fresh data, it’s harder to spot trends, respond to behaviors, or trigger timely journeys. With this upgrade, you can move faster, make smarter decisions, and unlock more value from your data - every day.

A flexible future

This initiative is part of Lexer’s broader Flexible Customer Data Platform strategy - enabling faster innovation, intraday updates, and a more resilient data layer. We’re continuing to invest in foundational infrastructure that unlocks new capabilities - while ensuring that data quality, speed, and reliability scale with you.

What’s next?

• Support for multiple daily index updates (with flexible frequency).
• Fine-grained job configuration by hub and data source.
• Deeper integration with activation platforms for true intra-day journey triggers.