September 30, 2024

Lexer Activate: New workflow, more features, better personalization

3
minute read

At Lexer we are always striving to make our tools better, more intuitive, and more impactful. That’s why we’re excited to announce that Activate has undergone a major refresh—with a sleek new user interface, enhanced features, and improved user experience that will take your audience activation and personalization to the next level.

Here’s why Activate is a must-have for marketers.

A sleek new look

We’ve given Activate a fresh look to make your experience smoother and more intuitive. With a cleaner design and simpler navigation, managing your segments and audiences has never been easier. Activate’s powerful audience orchestration tools just got even better.

Lexer Activate audience orchestration

Always-on and up-to-date

Your Activate audiences automatically refresh daily, with options to continually add, remove, or maintain customer profiles, so your campaigns stay up-to-date with the latest customer info. Daily updating activations power your trigger and always-on campaigns.

Automatically refresh audiences daily

Test and measure with confidence

Gain clarity into how your audiences are performing across channels, with enhanced measurement and attribution tools that help you understand the full impact of your marketing efforts. Easily generate A/B splits, or hold out control groups, to measure and report on audience performance. Learn more about Activate’s Audience split capabilities. 

Generate A/B splits and controls

1:1 attribution, at scale

Measure the impact of your marketing with customer-level attribution. All customer profiles in every activation are automatically appended with detailed audience attributes. Attribute customer actions back to the audiences that influenced them, unlock new insight, understand performance, and optimize for maximum impact. With Activate, 1:1 personalized marketing isn’t just scalable—it’s measurable!

Audience attribution

Seamless integrations fuel personalization

We’ve added more platforms to our growing list of integrations, including new email, SMS, social, and advertising platforms. Activate now supports even more paid and owned channels across your customer journey, ensuring a true omni-channel experience. Connect Dotdigital, Klaviyo, Attentive, Braze, Mailchimp, LiveRamp, TikTok, Google, Facebook, Salesforce, Criteo, and many more. See our full list of integrations

Plug and play integrations

Your audiences, all together

Easily manage all of your email, SMS, social, and marketing audiences in one place. Quickly check each audience status, the last time it ran, the number of profiles included, detailed activity logs, edit options, and much more.

Audience management

Explore the new Activate

We’ve taken the power of Activate and further improved it, making it more user-friendly, and packed with new features to ensure you can deliver the best possible personalized experiences for your customers. 

Whether you’re looking to engage customers through paid advertising, email, or social, Activate makes it easier to create, measure, and optimize your campaigns across all channels.

Read more about Activate in our Learn documentation. Or log into Lexer and see the new and improved Activate in action. 

What's next? We’re adding event data! Stay tuned.

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Guy Rochford
Product Marketing
Guy has nearly two decades of marketing, advertising, and technology experience working with customer-obsessed brands across the USA and APAC. Having joined Lexer in 2016, Guy is focused on go-to-market strategy and delivering client value. Outside of work he enjoys ‘80s movies, and 49ers football.‍