September 30, 2024
Lexer Activate: New workflow, more features, better personalization
At Lexer we are always striving to make our tools better, more intuitive, and more impactful. That’s why we’re excited to announce that Activate has undergone a major refresh—with a sleek new user interface, enhanced features, and improved user experience that will take your audience activation and personalization to the next level.
Here’s why Activate is a must-have for marketers.
A sleek new look
We’ve given Activate a fresh look to make your experience smoother and more intuitive. With a cleaner design and simpler navigation, managing your segments and audiences has never been easier. Activate’s powerful audience orchestration tools just got even better.
Always-on and up-to-date
Your Activate audiences automatically refresh daily, with options to continually add, remove, or maintain customer profiles, so your campaigns stay up-to-date with the latest customer info. Daily updating activations power your trigger and always-on campaigns.
Test and measure with confidence
Gain clarity into how your audiences are performing across channels, with enhanced measurement and attribution tools that help you understand the full impact of your marketing efforts. Easily generate A/B splits, or hold out control groups, to measure and report on audience performance. Learn more about Activate’s Audience split capabilities.
1:1 attribution, at scale
Measure the impact of your marketing with customer-level attribution. All customer profiles in every activation are automatically appended with detailed audience attributes. Attribute customer actions back to the audiences that influenced them, unlock new insight, understand performance, and optimize for maximum impact. With Activate, 1:1 personalized marketing isn’t just scalable—it’s measurable!
Seamless integrations fuel personalization
We’ve added more platforms to our growing list of integrations, including new email, SMS, social, and advertising platforms. Activate now supports even more paid and owned channels across your customer journey, ensuring a true omni-channel experience. Connect Dotdigital, Klaviyo, Attentive, Braze, Mailchimp, LiveRamp, TikTok, Google, Facebook, Salesforce, Criteo, and many more. See our full list of integrations.
Your audiences, all together
Easily manage all of your email, SMS, social, and marketing audiences in one place. Quickly check each audience status, the last time it ran, the number of profiles included, detailed activity logs, edit options, and much more.
Explore the new Activate
We’ve taken the power of Activate and further improved it, making it more user-friendly, and packed with new features to ensure you can deliver the best possible personalized experiences for your customers.
Whether you’re looking to engage customers through paid advertising, email, or social, Activate makes it easier to create, measure, and optimize your campaigns across all channels.
Read more about Activate in our Learn documentation. Or log into Lexer and see the new and improved Activate in action.
What's next? We’re adding event data! Stay tuned.