Lexer Activate: New workflow, more features, better personalization

At Lexer we are always striving to make our tools better, more intuitive, and more impactful. That’s why we’re excited to announce that Activate has undergone a major refresh—with a sleek new user interface, enhanced features, and improved user experience that will take your audience activation and personalization to the next level.

Here’s why Activate is a must-have for marketers

A sleek new look

We’ve given Activate a fresh look to make your experience smoother and more intuitive. With a cleaner design and simpler navigation, managing your segments and audiences has never been easier. Activate’s powerful audience orchestration tools just got even better.

Always-on and up-to-date

Your Activate audiences automatically refresh daily, with options to continually add, remove, or maintain customer profiles, so your campaigns stay up-to-date with the latest customer info. Daily updating activations power your trigger and always-on campaigns.

Test and measure with confidence

Gain clarity into how your audiences are performing across channels, with enhanced measurement and attribution tools that help you understand the full impact of your marketing efforts. Easily generate A/B splits, or hold out control groups, to measure and report on audience performance. Learn more about Activate’s Audience split capabilities. 

1:1 attribution, at scale‍‍

Measure the impact of your marketing with customer-level attribution. All customer profiles in every activation are automatically appended with detailed audience attributes. Attribute customer actions back to the audiences that influenced them, unlock new insight, understand performance, and optimize for maximum impact. With Activate, 1:1 personalized marketing isn’t just scalable—it’s measurable!

Seamless integrations fuel personalization

We’ve added more platforms to our growing list of integrations, including new email, SMS, social, and advertising platforms. Activate now supports even more paid and owned channels across your customer journey, ensuring a true omni-channel experience. Connect Dotdigital, Klaviyo, Attentive, Braze, Mailchimp, LiveRamp, TikTok, Google, Facebook, Salesforce, Criteo, and many more. See our full list of integrations. 

Your audiences, all together

Easily manage all of your email, SMS, social, and marketing audiences in one place. Quickly check each audience status, the last time it ran, the number of profiles included, detailed activity logs, edit options, and much more.

Explore the new Activate

We’ve taken the power of Activate and further improved it, making it more user-friendly, and packed with new features to ensure you can deliver the best possible personalized experiences for your customers. 

Whether you’re looking to engage customers through paid advertising, email, or social, Activate makes it easier to create, measure, and optimize your campaigns across all channels.

Read more about Activate in our Learn documentation. Or log into Lexer and see the new and improved Activate in action. 

What's next? We’re adding event data! Stay tuned.

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FAQs

What's new in the Lexer Activate refresh?

Activate features a sleek new interface, daily automatic audience updates, enhanced A/B testing and control groups, customer-level attribution, expanded platform integrations (Klaviyo, Attentive, TikTok, etc.), and centralized audience management, making personalization more intuitive, measurable, and impactful across all channels.

How does Activate's automatic audience refresh work?

Activate audiences automatically update daily, continually adding, removing, or maintaining customer profiles based on segment criteria. This ensures campaigns always use the latest customer information, powering trigger campaigns and always-on personalization without manual updates or stale data.

What is 1:1 attribution in Activate and why does it matter?

Every customer profile in activations is automatically tagged with detailed audience attributes, which enables customer-level attribution. You measure marketing impact precisely, understand performance at the individual level, optimize campaigns, and prove ROI with confidence.