December 7, 2022

Lexer bags back-to-back industry awards!

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Lexer wins the National Online Retailer Association, 'Best Customer Analytics' award and Dotdigital’s ‘Technology Partner of the Year - APAC’ award 

What an incredible first week in December for Lexer, winning two illustrious industry awards, two days in a row!

It was such an honour to win the ‘Best Customer Analytics category, part of NORA Network’s Retail Solution Partner Awards. The glitzy awards evening was hosted aboard Sydney’s newest luxury vessel, The Jackson, with gourmet food, floating DJ, a dance floor, and a ton of networking opportunities across the three-story super yacht!

The votes were open to the retailer community and the NORA advisory council, so this win is even sweeter! It celebrates and recognises our remarkable team, clients, and partners who have put in an incredible amount of effort over this past year. We will continue to support the Australian retail industry by empowering brands to unlock their most vital business asset, customer data, to help orchestrate personalised omni-channel campaigns and create customer-centric experiences that support lifetime value with their customers.

Lexer then attended the Dotdigital Summer Shindig and Dotties APAC Awards, held in person (for the first time in APAC) at the stunning Doltone House. We were lucky enough to hear insights from Dotdigital CEO, Milan Patel and CTO, Steve Shaw and the day kicked off with an exclusive Partner Power Hour, hosted by Ian Tilson, Head of Partnership in APAC for Dotdigital. The ceremony was hosted by the incredibly funny Jimmy Rees, who is just as entertaining in person as he is on TikTok and Giggle and Hoot! The event ran extremely well with special guest speakers including some incredible women in ecommerce - Tahlia Antico (Bras N Things) and Briony Kennedy (Adorn Cosmetics).

We absolutely LOVE working with the Dotdigital team. Not only do they have best-in-breed technology that works well with Lexer, helping create the ultimate retail tech stack, they really are true ‘partners’ in the best sense of the word. The humans at Dotdigital are wonderful to collaborate with and we look forward to working with them closely to keep developing best-in-class integrated solutions for the retail industry! 

"At Dotdigital we truly value our partnership with Lexer. Their team has been a joy to work with and have the goals and success of our joint clients in mind as part of their vision. We have worked closely on a number of projects throughout the year including an upgrade to the Lexer + Dotdigital integration and we are delighted to award them with the Technology Partner of the Year - APAC award for 2022." Ian Tilson, Head of Partnerships - APAC, Dotdigital.

Congratulations to all the nominees and winners across both awards. I applaud both the NORA and Dotdigital teams for pulling together our incredible ecommerce community to celebrate success and close out 2022 with a bang! Looking forward to next year already! 

Know your customer, grow your business 

Lexer is the CDXP of choice for over 150 leading brands and retailers, such as Sur La Table, Aquila, Cotton On, True Religion and more. We put the power of your customer data directly into your hands, ensuring you have the insights necessary to grow your business. Our intuitive tools enable retail, marketing, and service teams to create data-driven engagement strategies that positively impact every stage of the customer lifecycle.

To learn more about how Lexer can help you create remarkable customer experiences, schedule a demo using the calendar below!

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Aparna Gray
VP, Marketing
Aparna has 22+ years’ experience in the marketing, public relations and communications fields, specialising in the SaaS, high-tech and online retail industries. As Lexer’s VP of Marketing, she brings her wealth of experience and her marketing prowess to the team. Coupled with her infectious energy and creative spirit, she leads a team of stellar marketers working to foster business growth and raise brand awareness through sophisticated marketing campaigns. Calling Melbourne home for the last ten years, Aparna loves to cook with a good Pinot Noir in hand, enjoys watching cricket, and enjoys traveling the world with her husband and two sons.