Customer Engagement Software

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CUSTOMER ENGAGEMENT SOFTWARE

WHAT IS CUSTOMER ENGAGEMENT SOFTWARE?

For retail businesses, the old adage, “the customer is always right,” rings true every time. That is why it is vital for retail organizations to provide exquisite customer engagement. In the past, customer service was very personal, but with the advent of e-commerce, personalized customer service has become a lot more difficult.

Customer engagement has developed into an automated experience and rarely does the customer receive a personal reply to a question or request, causing the customer to feel less valuable and not as important to the business. This lack of personalized communication could lead to businesses losing customers. The best way to solve this problem is for businesses to utilize customer engagement software.

The customer engagement software market is expected to surpass $100 billion in annual global revenue by the year 2026. Retail businesses recognize that a personal customer engagement experience is essential to building a consistent client base. Many customer engagement software companies provide a way to help businesses provide excellent customer service but choosing one can be difficult.

The best customer engagement software is one that provides retail businesses with access to detailed information about their customers on an all-inclusive platform. Customer engagement should be personalized for each customer so that they can feel that human-to-human experience they deserve, and that is where a customer engagement software can help. By collecting customer information in one database, knowing how to personalize communication with a customer becomes simple. Lexer is a leading provider of customer engagement software and provides a platform for businesses that does exactly that.

Retail businesses exist because customers trust them enough to purchase products from them. When something goes wrong, or a customer needs an answer, a personalized customer service experience can be the deciding factor in whether that customer will return or not. Customer engagement software like that provided by Lexer can be a perfect way to ensure that businesses continue to grow.

CUSTOMER ENGAGEMENT SOLUTIONS

To provide excellent customer service, it is important to know what customer engagement solutions are. A customer engagement solution can include any tool that is used to improve customer engagement, such as a customer data platform (CDP) or full-service software. Applications are a part of customer engagement solutions as well. Customer engagement apps provide a way for businesses to collect customer data in one convenient virtual location. Lately, mobile apps that have been created for individual companies have practically become a customer engagement solution, as they provide a unique customer experience with the company.

Another factor in customer engagement solutions is customer satisfaction software. This kind of software can help businesses grow relationships with their customers to improve overall business metrics. Customer satisfaction software is a little bit different than customer engagement software. The first type of software focuses on analyzing customer feedback and reducing the risk of churn, while the second type focuses on the complete business-to-customer relationship from targeted marketing to a totally tailored customer experience.

In 2020, the customer engagement solutions market was estimated at $15 billion in the United States alone. This is expected to double over the next six years. Customer engagement solutions are an important part of a business’s customer relationship management plan. Lexer offers four different kinds of customer engagement solutions to retail businesses, including in the fields of marketing and CDPs. Customer engagement solutions should work for every team in the organization, and Lexer can make this happen.

CUSTOMER ENGAGEMENT PLATFORMS

Customer engagement platforms, or CEPs, are platforms that act as a storage system for every conversation a representative of a business has with a customer. These platforms unite all customer interactions, whether through email, live chat, contact forms, or social media, into one convenient database. The top customer engagement platforms make the process of personalizing the customer service experience easier than ever before.

Customer engagement platform examples provide a way for businesses to see how a particular platform works to decide whether it would be a good fit for the company. Sometimes one kind of platform will work perfectly for an organization, but another company might have more requirements. This is where looking at examples can help.

A customer engagement platform can assist businesses in fostering the business-to-customer relationship. That begs the question: what is the difference between a customer engagement platform vs CRM? While they are very similar, they do have a few differences. CRM solutions only provide a record of customer transactions. These systems do not provide a way to personalize experiences across channels and can result in conflicting customer service results for the customer. On the other hand, customer engagement platforms are designed to be involved in all areas of the customer-business relationship.

An example of a customer engagement platform that works across all channels is the one provided by Lexer. Since the customer data and all customer interactions are unified in one inbox, Lexer’s platform can make it easy to personalize the customer’s experience with the assurance that the customer will not receive an incongruent message.

CUSTOMER ENGAGEMENT MANAGEMENT

Customer engagement platforms work by combining data with solutions. Part of an effective platform is customer engagement management. This could be thought of as the small-scale management of a customer’s interactions with a business. An engagement management system (EMS) provides a way for businesses to engage customers so that the organization can deploy the right tactics to perfect the customer experience. Engagement can work both ways, either through the customer giving feedback about the organization or the company producing content for the customer.

Customer engagement is all about making customers and potential customers feel that they are valued by the business and that the company wants to serve them in the best way possible. Customer engagement statistics are just one way that a customer engagement platform can help businesses improve the customer service experience. By collecting data from customer surveys, platforms like the one provided by Lexer can show what customers are saying and how they feel about their experiences with your business.

A customer engagement company is one that tries to engage with clients through the e-commerce space. When customers feel like they are valued, they are more likely to return. This means that a business with excellent customer engagement will have a better brand image and a consistent client base. Lexer’s customer engagement platform is dedicated to making customer engagement management a smooth and easy process. The Lexer platform can help retail businesses with customer service and marketing in full-service software designed for customer engagement.

CUSTOMER ENGAGEMENT INDUSTRY

The customer engagement industry is growing constantly and new platforms and software are being developed to make engagement easier for companies. With the help of a customer data platform, like the one built by Lexer, businesses can have access to insights and analytics that help them understand their customers. These insights allow businesses to focus on what works for customers and create experiences that drive sales.

One way to enhance customer engagement is to create a client engagement portal. This portal is a platform that requires customers to log in to a site to get exclusive discounts, news, and educational content from your business. Think of it as a members-only area. This kind of portal also provides a way for businesses to collect data on customer interactions.

Changes in the customer engagement industry are always to be expected, but businesses need to react to any changes in customer behaviors. Knowing what customers are looking for from engagement practices is made easier with the research from Salesforce. Every year, Salesforce conducts a study of customer engagement called the “State of the Connected Customer.” This report includes insights from thousands of customers across the globe relating to their expectations as a customer.

Reports like the “State of the Connected Customer” can help businesses understand how they might need to adapt to customer expectations. Lexer’s customer engagement platform makes it easy to meet the changing needs of all customers.

SUPPORT SALES AND CUSTOMER ENGAGEMENT SOFTWARE SOLUTIONS

Customer engagement platforms make it easy to streamline customer interactions. A customer service template is a good place to start when looking for a way to make customer engagement consistent, but personalization is always vital. Being able to personalize the customer service experience is easier when the customer data is all in one place. Lexer’s customer engagement platform combines all the disconnected information about each customer and makes it form a complete picture.

A customer engagement report can help businesses understand if their engagement practices are working the way they should and if customers are happy with the service they are getting. Even viewing a global engagement report is a good way to understand if there is anything your business should be doing differently. Customer feedback is another way to gauge customer satisfaction with your engagement practices. The best customer feedback software will make it easy to survey clients and get the information businesses need to improve their sales.


Retail businesses can support sales and customer engagement software solutions by following the best customer engagement practices. This is made easier by utilizing an effective and thorough customer engagement software like the one created by Lexer. With a CDP-powered retail solution like Lexer’s, the customer experience becomes personalized so that businesses are more likely to make sales based on the customer’s previous transactions. When customer engagement and service are done correctly, sales will go up because customers will want to keep coming back.

Click here to learn the top 15 reasons customers choose Lexer as their preferred CDP partner and vendor.

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