July 17, 2018
75% of high-performing brands conduct advanced analytics
2
minute read
Research reveals that accessible data, self-serve insights and
advanced analytics are key to success for high performing companies.
![](https://cdn.prod.website-files.com/62695377fdf77a20401059b8/62a0cc1c6ea6e75d29c3811b_Chart-1-Lexer.io_-1.png)
The finding comes from the 2018 Data Culture Report, an industry report on the challenges marketers face in operationalizing data to improve the customer experience.
Key findings include:
- Over 75% of high performing brands have in-house analytics and insights.
- Low performing brands are more likely to outsource marketing to an agency.
- 60% of high performers use external data to enrich their customer understanding.
- Nearly all brands are investing in data as a strategic priority.
Download the report now and find out what high performers are doing to succeed in the pursuit for customer data-nirvana.
![](https://cdn.prod.website-files.com/62695377fdf77a20401059b8/62a0ccff7fec88e324033dbc_Download-report-Lexer.io_-1.png)
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