AI messaging to grow revenue and foster loyalty: Introducing Lexer Contact

Contact is your new AI messaging tool to grow revenue and foster loyalty. Create highly personalized 1:1 messages for your best customers. Generated by AI, informed by your objectives, values, and tone. Tailored for each individual customer. Today.‍

Show your customers the love they deserve

Not all customers are equal. Your top 20% will generate up to 80% of your revenue. However, many brands are still not showing these customers the love they deserve. Now you can engage your best customers with highly personalized 1:1 outreach to foster loyalty and grow lifetime value.

On-brand and on-point

AI assistant, Lexi, will help craft the perfect message for each customer, using insights from the CDXP. Train Lexi with your brand context, tone, business objectives, and a brief, so each message is super relevant, on-brand, and on-point.

High impact opportunities

Contact is powered by your Lexer CDXP segments. Save segments of your best customers who you want to engage 1:1. These could be your current big spenders you want to retain, or those you wish to nurture into future VIPs. These segments become the queues to target with your outreach. In this example we are targeting new customers who made their first order in the last 30 days, and had an above average order value of $250 or more. These are potential high-value customers we want to welcome and nurture into new VIPs.

Tailor for each customer

Perfectly personalize every message using rich data points and attributes from the CDXP. Greet by name, celebrate their loyalty using order data, reference recent purchases, suggest recommended products to complete their look, and much more.

Cross team collaboration 

Contact helps all of your teams better engage with customers. Retail managers, marketers, customer service agents, and even executives can send highly personalized on-brand outreach. With full cross-team visibility and reporting built-in.

The moments that matter

Intuitive workflows and pre-built best practice segments enable you to effectively nurture, grow, and retain your best customers with the right message at exactly the right time.
Review, edit, and send multiple messages per minute to deliver effective 1:1 personalization at scale.

FAQs

What is Lexer Contact and how does it use AI for messaging?

Lexer Contact is an AI messaging tool that creates personalized 1:1 customer messages. AI assistant Lexi uses CDXP insights, trained on your brand context, tone, and objectives, to craft relevant, on-brand messages tailored for each individual.

How does Contact personalize messages for individual customers?

Contact uses rich data from your CDXP, including names, order history, recent purchases, loyalty status, and preferences, to personalize every message. It references customer-specific details like product recommendations, purchase milestones, and behaviors to create genuinely relevant 1:1 outreach at scale.

Who can use Contact for customer engagement?

Contact enables cross-team collaboration across retail managers, marketers, customer service agents, and executives who can all send personalized, on-brand messages. The tool includes full team visibility and reporting, ensuring consistent customer engagement across departments while maintaining brand voice and quality.

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Interested in learning more about how Lexer can help you improve customer engagement and grow sales? Book a demo with one of our retail experts today.