January 12, 2022

Discover the Power of Smart Search: Let's get relational

minute read

Built for busy retailers, Smart Search makes advanced segmentation easy so you can create more impactful customer experiences, fast.

Until now advanced customer analysis & segmentation has only been accessible to large companies with developed analytics and data science teams. Lexer’s Smart Search makes customer data easy, helping you to dive into the finer details of your customers’ and their purchasing behavior. Through Smart Search, you’ll get a more intimate understanding of your customers, so that you can create the personalized experiences that drive engagement and sales.

What is Smart Search?

Smart Search allows you to easily segment your customers on a granular level without needing to know any coding languages. In just a few clicks you can create highly specific customer segments based on a wide range of customer & order attributes such as gender, age, season, location, first order date, customer lifetime value (CLV), size, and more.

If you want to improve your order frequency and encourage repeat purchases–Smart Search drives results through a deeper understanding of your customers and their buying behavior. You can then use these insights to create customer experiences that are aligned with specific wants and needs in mind.

Putting Smart Search to work

Smart Search grants incredible customer insights which can be applied to a wide range of potential use cases. For instance, Smart Search can be used to anticipate your customers future needs based on their past purchases.

For example, you might be looking to identify the perfect replenishment time for customers who purchased an 8oz bottle of sunblock? The solution is simple with Smart Search, as you can quickly find existing customers who repeat purchased the 8oz sunblock and how long it took them to convert. In this example, let’s say you discovered it took them 94 days to purchase sunblock again. With that insight, you can now easily target customers who purchased that product 80 days ago to anticipate and stimulate their next purchase.

If you want to capitalize on the back-to-school season, you can use Smart Search to develop a segment of customers who bought school wear in the prior year.. With that segment created, you can then target these customers with this year's back to school promotions.

Looking to level up beyond these more simplistic examples? Smart Search can help you get very targeted. If you wanted to target female customers who purchased size 8 animal print shoes during a particular promotional campaign using Afterpay? Don’t sweat it, with Smart Search you can find these customers in a few clicks and target them specifically.

Learn more about Smart Search

Want to see Lexer’s Smart Search in action? Schedule a demo with us and we’ll give you a comprehensive look at how Smart Search can enhance your purchasing experience and help you better meet your customers’ needs.

Use the calendar below to book a demo of Lexer’s CDP to see the power of Smart Search first-hand.

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Conner Jones
Marketing Content Manager
As a Marketing Content Manager, Conner utilizes his expertise in content development and strategy to help enhance awareness of the Lexer brand and better define the company voice. Conner finds energy and empowerment in telling the Lexer story whether that be through blog posts or in-depth marketing strategy playbooks.