August 16, 2022

Level-up your SMS marketing with Lexer and Attentive

minute read

Turn customer insights into highly relevant SMS campaigns that help increase customer engagement, retention and ultimately drive sales.

To generate success in the current age of retail, you must create unified experiences that engage customers across multiple channels at every stage of their journey.

Lexer’s Customer Data and Experience Platform (CDXP) and Attentive help you create personalized customer experiences based on customer insights within SMS marketing efforts. Retailers leveraging Attentive along with Lexer create data-enriched SMS campaigns that reach customers’ inboxes. Creating relevant messages that speak directly to a customer’s personalized needs and behaviors is strengthened with our integration.

Attentive SMS marketing

Attentive is a comprehensive SMS marketing solution that helps leading brands create meaningful interactions through personalized text messaging. The Attentive platform empowers retailers to engage with their customers directly via SMS, creating omni-channel experiences tailored to each customer's unique attributes. 

With Attentive, retailers have grown their subscriber lists and unlocked new revenue opportunities through behavior-based messaging. Attentive’s integration with Lexer’s CDXP will give you the tools to seamlessly enrich your SMS experiences with more customer data from Lexer.

Why Lexer and Attentive? 

SMS is emerging as the most powerful marketing channel for retailers, delivering an average open rate of 98%. Your customers' needs and expectations are changing. Not only do your customers desire personalized experiences, but they expect these experiences to be linked across all channels, particularly over SMS.

Lexer’s integration with Attentive gives you 10 new SMS-related attributes to analyze and segment your audiences. This brings you closer to your customer, helping you understand the omni-channel experience with improved customer segmentation, and optimize your marketing message. 

Develop authentic omni-channel customer experience

To keep your customers engaged, you need to unify your messaging across your channels. Whether your customers are interacting with your brand via email, web, advertising, or SMS, unified touchpoints are an essential element as you develop your strategies to improve retention rates. 

Enriched customer profiles in Lexer’s CDXP can be connected directly to Attentive SMS campaigns, ensuring each customer gets the right message at precisely the right time. As a result, you’ll be able to create customer experiences that are highly personalized across your channels.

Improve SMS campaign segmentation 

When powered with insights from Lexer, you can enhance your Attentive SMS campaigns by creating customer segments based on highly granular attributes. 

Do you want to identify and target your high-value SMS customers who purchased a specific product for a special promo campaign? Lexer and Attentive makes this possible, helping you identify who your high conversion SMS customers are and allowing you to target them with offers unique to their specific behaviors and purchases. Thanks to this one-to-one segmentation, you can maximize the performance of your SMS marketing campaigns. 

Optimize your marketing message 

Do you know what products your customers purchased through SMS? Better yet, are your hero products the same across all channels and segments? With Lexer, you can identify which products you should be promoting and ensure the best message for each channel. Additionally, this integration allows you to compare the performance of your SMS and email campaigns, helping you find the most optimal channel per segment and each customer. 

Lexer and Attentive makes this possible by providing new insight into your customers, helping you understand your customer journey and create optimized SMS campaigns that generate improved conversion rates and greater sales.

Know your customer, grow your business. 

Lexer is the customer data and experience platform of choice for over 150 leading brands and retailers, such as Dakine, Black Diamond, Supergoop!, Good American and more. We put the power of your customer data directly into your hands, ensuring you have the insights necessary to grow your business. Our intuitive tools enable retail, marketing, and service teams to create data-driven engagement strategies that positively impact every stage of the customer lifecycle.

To learn more about how Lexer and Attentive work together to create remarkable customer experiences, schedule a demo using the calendar below! 

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Guy Rochford
Product Marketing
Guy has nearly two decades of marketing, advertising, and technology experience working with customer-obsessed brands across the USA and APAC. Having joined Lexer in 2016, Guy is focused on go-to-market strategy and delivering client value. Outside of work he enjoys ‘80s movies, and 49ers football.‍