Lexer adds WhatsApp messaging to connect with customers 1:1

Meeting your customers where they are has never been more important. That’s why we’re excited to announce Lexer now supports WhatsApp in Lexer Contact and Lexer Serve.  

Whether you're nurturing loyalty, offering white-glove service, or delivering a personal touch, you can now engage customers one-to-one via WhatsApp. No extra costs. No need for a WhatsApp Business account. Just conversations that feel natural—and drive real results.

Turn chats into high-impact connections

The benefit of combining Lexer CDXP customer data and WhatsApp is that it turns casual conversations into highly targeted, high-value engagement.

Lexer and WhatsApp: 

• Personalization at scale: With Lexer, you already have deep, enriched customer profiles—purchase history, preferences, behavior. Bringing that context into WhatsApp lets you send smarter, more relevant messages—not generic blasts.

• Powered by Lexi. Lexer’s AI assistant crafts ready-to-send messages that match the tone and style perfect for WhatsApp.

• Timely, action-driven conversations: Instead of slow emails or disconnected campaigns, you can instantly trigger real-time conversations based on customer actions. Such as; post store visit thank you, latest purchase follow up, favorite item back in stock, or loyalty milestone acknowledgement. 

• Stronger customer relationships: WhatsApp feels personal. When you combine it with rich customer data, you’re not just messaging—you’re building trust and loyalty through meaningful interactions.

• Performance you can measure: Because it’s tied to your CDXP, every WhatsApp outreach can be tracked, measured, and attributed back to business outcomes—giving you proof of impact.

• Visibility and confidence: Lexer keeps everything centralized—so you can make WhatsApp part of the bigger customer journey, not disconnected.

Using WhatsApp in Lexer

Getting started is simple. First, using your Lexer Segments create a queue of customers you would like to target. Select WhatsApp as the channel. Then use Lexi AI to help generate highly personalized, ready-to-send messages tailored for that segment.

When it’s time to send, open Lexer Contact and select your WhatsApp queue. Review the Lexi-generated messages, scan the QR code with your phone to open WhatsApp, the message will automatically pre-populate, then all you need to do is hit send!

WhatsApp messaging has also been added to Lexer Serve—to power both online and in-store clienteling customer outreach.

More details can be found in our Learn documentation. https://learn.lexer.io/docs/contact-whatsapp-queues

Measure every moment

Every WhatsApp message sent through Lexer isn’t just a conversation—it’s a measurable action. It's one more way Lexer turns conversations into meaningful results, and ensures every customer interaction is driving value.

With built-in reporting, you can now track:

• Number of messages sent
• Revenue generated
• Conversion rate
• Queue performance
• Agent performance
• Attribution, and more

Better together

By combining Lexer’s data-driven customer insights with the world’s most popular messaging app, you can build richer, more personal relationships—at the speed and scale today's customers expect. Meet your customers where they’re already chatting—and make every conversation count.