Grow your business with actionable insights delivered by Lexer CDP
Lexer’s Customer Data Platform (CDP) helps over 100 leading retailers discover new ways to create engaging and personalized customer experiences through advanced customer data analysis.
Trusted by over 100 brands & retailers.
Unify your customer data analysis past and present.
Tap into Lexer CDP to consolidate years of transactional and profile data from any system to create a clean record of every customer past and present to develop informed insights.
Make better decisions through informed insights
Lexer’s CDP delivers opportunities to improve your customer experience with advanced segmentation, intelligent metrics, and predictive analytics tools.
Use Lexer CDP to create engaging customer experiences
Lexer’s CDP gives you the tools to create highly personalized customer experiences by seamlessly warehousing, syncing, or activating your data in any platform.
Master your data in weeks
The Lexer Customer Data Platform serves as your all-in-one hub for insight-driven marketing, sales, and service. With an enriched single customer view, maintained in real-time and accessible across all platforms, you can drive customer re-engagement and improve profitable growth.get started
"Lexer as a CDP has enabled the unification and humanisation of our customer data from many disparate sources."
Digital Marketing Manager at Village Entertainment
“Our customers are at the heart of everything we do and having a more holistic understanding on how, why and when they are shopping with us enables us to not only better serve their needs, but increase our customer satisfaction as a whole.”
Former Chief Marketing Officer of THE ICONIC
"The Lexer team is incredibly engaged. Whether supporting us on a daily basis, partaking in strategic planning or coming up with original campaign ideas. Simply a pleasure to work with."
Former VP of Global Marketing & DTC at Black Diamond
“The Lexer CDP is integral to everyone’s role, not only marketing. Everyone uses it to gain their own insights. It’s very simple to use."
Head of Marketing at Vinomofo
"Being able to deduce customer habits and understand what's motivating them has been key for us."
General Manager, Marketing ANZ at Harris Scarfe
"The CDP rollout was 13 weeks from zero to go live. In a few weeks, Lexer provided TGV with a unified customer view across all platforms."
Chief Marketing Officer at TGV Cinemas
"The Lexer team really takes the time to understand our business, goals, and challenges, and works with us with that in mind - it's not a one size fits all approach, which we really appreciate."
eCommerce & Performance Marketing Manager at Blue Bungalow
"The CDP is solving multiple things for me at the same time. I'm going to know where my customers live, how they transact, what their interests are in my collection."
President of Mountain Khakis
"Lexer's ability to collect and aggregate key data is remarkable. But what is more remarkable is how it can integrate with other systems to then make that data immediately useful."
Consumer and Community Engagement Manager
"The platform is very insightful to explore data about our customers, and the follow up with the Lexer team each week makes it easy to clearly highlight key priorities and recommendations."
CRM Associate Manager at Pierre Fabre
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Digital Marketing Manager at Rip Curl