How to use customer data pre, during, and post store visits

The feeling of fabric between your fingers. The serendipity of a chance discovery. 

Every retailer knows the irreplaceable physical, social, and experiential allure of the physical retail store. They also know the data-driven power of ecommerce.

In this playbook, we outline the specific and powerful tactics to harness customer and team data in the retail store – before customers have even arrived and long after they’ve left.
Playbook image