Playbook | How to use omnichannel data pre, during and post in-store visits
The feeling of fabric between your fingers. The serendipity of a chance discovery.
Every retailer knows the irreplaceable physical, social, and experiential allure of the traditional retail store. They also know the data-driven power of ecommerce.
Through new technologies and innovative approaches, accessing the digital capabilities in the physical retail environment is now possible.
In this playbook, we outline the specific and powerful tactics to harness customer and team data in the retail store – before customers have even arrived and long after they’ve left.
Every retailer knows the irreplaceable physical, social, and experiential allure of the traditional retail store. They also know the data-driven power of ecommerce.
Through new technologies and innovative approaches, accessing the digital capabilities in the physical retail environment is now possible.
In this playbook, we outline the specific and powerful tactics to harness customer and team data in the retail store – before customers have even arrived and long after they’ve left.
.png)
Trusted by over 100 brands & retailers.
Our testimonials
"The CDP rollout was 13 weeks from zero to go live. In a few weeks, Lexer provided TGV with a unified customer view across all platforms."
Mohit Bhargava
Chief Marketing Officer at TGV Cinemas
"The platform is very insightful to explore data about our customers, and the follow up with the Lexer team each week makes it easy to clearly highlight key priorities and recommendations."
Catherine Phuong
CRM Associate Manager at Pierre Fabre
"Lexer as a CDP has enabled the unification and humanisation of our customer data from many disparate sources."
Ben Murphy
Digital Marketing Manager at Village Entertainment
"The Lexer team really takes the time to understand our business, goals, and challenges, and works with us with that in mind - it's not a one size fits all approach, which we really appreciate."
Rafaelle Champagne
eCommerce & Performance Marketing Manager at Blue Bungalow
“Our customers are at the heart of everything we do and having a more holistic understanding on how, why and when they are shopping with us enables us to not only better serve their needs, but increase our customer satisfaction as a whole.”
Alexander Meyer
Former Chief Marketing Officer of THE ICONIC
"The Lexer team is incredibly engaged. Whether supporting us on a daily basis, partaking in strategic planning or coming up with original campaign ideas. Simply a pleasure to work with."
Jan-Willem Driessen
Former VP of Global Marketing & DTC at Black Diamond
"Being able to deduce customer habits and understand what's motivating them has been key for us."
Simon Burnett
General Manager, Marketing ANZ at Harris Scarfe
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl
“The Lexer CDP is integral to everyone’s role, not only marketing. Everyone uses it to gain their own insights. It’s very simple to use."
Mariano Favio
Head of Marketing at Vinomofo
"The CDP is solving multiple things for me at the same time. I'm going to know where my customers live, how they transact, what their interests are in my collection."
Jeremy Hale
President of Mountain Khakis
"Lexer's ability to collect and aggregate key data is remarkable. But what is more remarkable is how it can integrate with other systems to then make that data immediately useful."
Wes Lawson
Consumer and Community Engagement Manager