Playbook | How to use omnichannel data pre, during and post in-store visits
The feeling of fabric between your fingers. The serendipity of a chance discovery.
Every retailer knows the irreplaceable physical, social, and experiential allure of the traditional retail store. They also know the data-driven power of ecommerce.
Through new technologies and innovative approaches, accessing the digital capabilities in the physical retail environment is now possible.
In this playbook, we outline the specific and powerful tactics to harness customer and team data in the retail store – before customers have even arrived and long after they’ve left.
Every retailer knows the irreplaceable physical, social, and experiential allure of the traditional retail store. They also know the data-driven power of ecommerce.
Through new technologies and innovative approaches, accessing the digital capabilities in the physical retail environment is now possible.
In this playbook, we outline the specific and powerful tactics to harness customer and team data in the retail store – before customers have even arrived and long after they’ve left.
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Rafaelle Champagne
eCommerce & Performance Marketing Manager at Blue Bungalow
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Jeremy Hale
President of Mountain Khakis
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Simon Burnett
General Manager, Marketing ANZ at Harris Scarfe
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Alin Wagner
Head of Marketing & Ecommerce at Alembika
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Mariano Favio
Head of Marketing at Vinomofo
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Ben Murphy
Digital Marketing Manager at Village Entertainment
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Mohit Bhargava
Chief Marketing Officer at TGV Cinemas
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Catherine Phuong
CRM Associate Manager at Pierre Fabre
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Paul Burdekin
CEO at THE UPSIDE
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl
"Lexer's ability to collect and aggregate key data is remarkable. But what is more remarkable is how it can integrate with other systems to then make that data immediately useful."
Wes Lawson
Consumer and Community Engagement Manager
"The Lexer team is incredibly engaged. Whether supporting us on a daily basis, partaking in strategic planning or coming up with original campaign ideas. Simply a pleasure to work with."
Jan-Willem Driessen
Former VP of Global Marketing & DTC at Black Diamond