Achieve customer-centricity with Lexer's CDP
Lexer’s Customer Data Platform (CDP) helps over 100 leading retailers know their customers and achieve a customer-centric approach so that they can create engaging experiences and deliver high-impact marketing campaigns all powered by data.
Trusted by over 100 brands & retailers.
Unify your data and become customer-centric
Integrate years of transactional and profile data from any system to create a clean record of every customer past and present to inform your customer-centric approach.
Improve your decision-making with a customer-centric CDP
Utilize a suite of customer data tools to discover actionable insights that improve decision-making and achieve customer-centricity.
Achieve customer-centricity and improve experiences
Launch Lexer’s CDP to create customer-centric experiences that lead to increased retention and higher customer satisfaction.
Become customer-centric in weeks
The Lexer Customer Data Platform serves as your all-in-one hub for insight-driven marketing, sales, and service. With an enriched single customer view, maintained in real-time and accessible across all platforms, you can create high-value customer-centric experiences that generate profitable growth.get started
"The CDP rollout was 13 weeks from zero to go live. In a few weeks, Lexer provided TGV with a unified customer view across all platforms."
Chief Marketing Officer at TGV Cinemas
"Lexer as a CDP has enabled the unification and humanisation of our customer data from many disparate sources."
Digital Marketing Manager at Village Entertainment
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Digital Marketing Manager at Rip Curl
“Our customers are at the heart of everything we do and having a more holistic understanding on how, why and when they are shopping with us enables us to not only better serve their needs, but increase our customer satisfaction as a whole.”
Former Chief Marketing Officer of THE ICONIC
"The CDP is solving multiple things for me at the same time. I'm going to know where my customers live, how they transact, what their interests are in my collection."
President of Mountain Khakis
"The Lexer team really takes the time to understand our business, goals, and challenges, and works with us with that in mind - it's not a one size fits all approach, which we really appreciate."
eCommerce & Performance Marketing Manager at Blue Bungalow
“The Lexer CDP is integral to everyone’s role, not only marketing. Everyone uses it to gain their own insights. It’s very simple to use."
Head of Marketing at Vinomofo
"The platform is very insightful to explore data about our customers, and the follow up with the Lexer team each week makes it easy to clearly highlight key priorities and recommendations."
CRM Associate Manager at Pierre Fabre
"Being able to deduce customer habits and understand what's motivating them has been key for us."
General Manager, Marketing ANZ at Harris Scarfe
"Lexer's ability to collect and aggregate key data is remarkable. But what is more remarkable is how it can integrate with other systems to then make that data immediately useful."
Consumer and Community Engagement Manager
"The Lexer team is incredibly engaged. Whether supporting us on a daily basis, partaking in strategic planning or coming up with original campaign ideas. Simply a pleasure to work with."
Former VP of Global Marketing & DTC at Black Diamond