Achieve customer-centricity with Lexer's CDP
Lexer’s Customer Data Platform (CDP) helps over 100 leading retailers know their customers and achieve a customer-centric approach so that they can create engaging experiences and deliver high-impact marketing campaigns all powered by data.
Trusted by over 100 brands & retailers.
Our Clients
Unify your data and become customer-centric
Integrate years of transactional and profile data from any system to create a clean record of every customer past and present to inform your customer-centric approach.
Improve your decision-making with a customer-centric CDP
Utilize a suite of customer data tools to discover actionable insights that improve decision-making and achieve customer-centricity.
Achieve customer-centricity and improve experiences
Launch Lexer’s CDP to create customer-centric experiences that lead to increased retention and higher customer satisfaction.
Become customer-centric in weeks
The Lexer Customer Data Platform serves as your all-in-one hub for insight-driven marketing, sales, and service. With an enriched single customer view, maintained in real-time and accessible across all platforms, you can create high-value customer-centric experiences that generate profitable growth.
get startedOur testimonials
"The platform is very insightful to explore data about our customers, and the follow up with the Lexer team each week makes it easy to clearly highlight key priorities and recommendations."
Catherine Phuong
CRM Associate Manager at Pierre Fabre
"With Lexer’s Serve product, we’ve been able to provide a tool to better enable our staff, and ultimately allow them to deliver excellent service through additional insights."
Paul Burdekin
CEO at THE UPSIDE
"Lexer has been extremely helpful in identifying different high value customer segments that we can push into Klaviyo to create customized content and offers for."
Tina Lee
Senior CRM and Lifecycle Manager at Bullymake
"I love utilizing Lexer to analyze our business because it makes it easy to identify the drop off between our one and two-time purchasers. We were able to target one-time buyers more strategically."
Caroline De Vecchio
Senior Director at Dinovite
"Lexer as a CDP has enabled the unification and humanisation of our customer data from many disparate sources."
Ben Murphy
Digital Marketing Manager at Village Entertainment
"The CDP rollout was 13 weeks from zero to go live. In a few weeks, Lexer provided TGV with a unified customer view across all platforms."
Mohit Bhargava
Chief Marketing Officer at TGV Cinemas
"Being able to deduce customer habits and understand what's motivating them has been key for us."
Simon Burnett
General Manager, Marketing ANZ at Harris Scarfe
"The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it."
Sam Hopgood
Digital Marketing Manager at Rip Curl
"Lexer's ability to collect and aggregate key data is remarkable. But what is more remarkable is how it can integrate with other systems to then make that data immediately useful."
Wes Lawson
Consumer and Community Engagement Manager
"Lexer has allowed us to stay one step ahead of our customers, understanding what they are most likely to purchase next and allowing us to implement successful cross-product promotions to drive higher AOV."
Holly Walker
Marketing Director at Doggie Dailies
"The Lexer team is incredibly engaged. Whether supporting us on a daily basis, partaking in strategic planning or coming up with original campaign ideas. Simply a pleasure to work with."
Jan-Willem Driessen
Former VP of Global Marketing & DTC at Black Diamond
"Lexer quickly passed the integration test with our tech stack of Klaviyo, Attentive, and Shopify - and we were soon on our way to insights."
Alin Wagner
Head of Marketing & Ecommerce at Alembika
"The CDP is solving multiple things for me at the same time. I'm going to know where my customers live, how they transact, what their interests are in my collection."
Jeremy Hale
President of Mountain Khakis
“The Lexer CDP is integral to everyone’s role, not only marketing. Everyone uses it to gain their own insights. It’s very simple to use."
Mariano Favio
Head of Marketing at Vinomofo
"The Lexer team really takes the time to understand our business, goals, and challenges, and works with us with that in mind - it's not a one size fits all approach, which we really appreciate."
Rafaelle Champagne
eCommerce & Performance Marketing Manager at Blue Bungalow
"Because of Lexer we were able to easily identify we had a low retention rate and could put resources behind improving that and track the success of our efforts."
Marc Feller
VP Digital & Ecom at Compana Pet Brands