Turn raw data into actionable insights

Lexer provides pre-built analysis frameworks designed for how retailers and hospitality brands actually measure success and make decisions.

• Don't just look backward. Use Lexer’s predictive attributes, like predicted spend and predicted order value, to forecast customer worth over the next 12 months.
• Use Track Tables to compare customer groups by acquisition month or first-purchase category. Visualise retention curves and identify which cohorts are your "North Star" for growth.
• Automatically visualise your base across Recency, Frequency, and Monetary segments. Instantly identify your "Champions" versus "At-Risk" VIPs using Lexer's native RFM distribution charts.
• Use the Attribute Comparison tool to see which products drive the second purchase. Discover cross-sell opportunities by mapping product categories against customer segments.

Marketing teams can explore data independently without waiting for analysts or learning SQL. Lexer’s Event Explorer lets you interrogate your data in real-time without a ticket queue.

• Interrogate every customer action, from email clicks to POS transactions. Slice and dice by store location, product SKU, or discount code with a simple drag-and-drop interface.
• Use the Compare module to benchmark two segments side-by-side. See how your "sale seekers" differ from "full-price buyers" in terms of average basket size and category preference.
• Leverage Lexi, your AI companion, to summarise complex attribute distributions. Lexi spots trends and anomalies for you, translating raw numbers into plain-English business recommendations.

Analysis is only valuable when it drives action. Share findings with stakeholders, export for presentations, and collaborate on insights.

• Automate weekly or monthly analysis delivery to leadership, marketing, retail operations, and finance teams without manual creation.
• Download data to CSV, Excel, or PDF for additional analysis, board presentations, or integration with other business intelligence tools.
• Create custom views for different stakeholders, so executives see high-level KPIs, marketers see campaign performance, and retail sees store metrics.
• Add notes, insights, and strategic context to charts and reports so teams understand not just what happened but why it matters.