AUDIENCES

Build once, activate everywhere

Describe the audience you want and Lexi builds it, shows the logic, and sends it to the platforms your team already uses.

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Lexer product image showing segments and profiles

Audience activation built for retail

Lexer product showing insights and engagements

Any answer can become an audience

When Lexi answers a question, the customers behind that answer are one step from a live audience, with no exports, CSV files or uploads to each platform.

"Turn these lapsing VIPs into an audience."
"Send it to Klaviyo for email and Meta for paid social."
"How many of them can I reach on each channel?"

Audiences that stay current

Customers join and leave audiences as their behaviour changes, and the change flows through to every connected platform automatically.

Dynamic audiences that refresh without manual rebuilds
Built-in suppression for opt-outs and recent purchasers
Engagement data flowing back so you can see how each audience performed

Lexer segments updating in real time graphic

You stay in control of every send

Lexi prepares the audience, and your team approves it before anything goes live. Every action is logged and reversible.

Approval steps and spend caps before paid activation
Opt-outs and privacy rules, including GDPR and CCPA, respected across every channel
Test and control splits sized for measuring lift

"Lexer has allowed us to stay one step ahead of our customers, understanding what they are most likely to purchase next and allowing us to implement successful cross-product promotions to drive higher AOV."

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