Build once, activate everywhere

Every segment, analysis, or customer query in Lexer can become an audience ready for immediate activation across your marketing stack.

• Convert any segment or analysis into an activated audience without manual exports, CSV files, or platform-by-platform uploads
• Push the same audience to Klaviyo for email, Attentive for SMS, Meta for paid social, and Google for search simultaneously
• See projected reach before activating to ensure audiences are large enough for effective campaigns but targeted enough for relevance
• Built-in suppression for opted-out customers, recent purchasers, or other exclusion criteria to prevent message fatigue and wasted spend

Audiences aren't static—they refresh as customer behavior changes, ensuring campaigns always target the right people at the right time.

• Customers automatically enter or exit audiences based on behavior changes without manual updates
• Audiences push to connected platforms automatically, and engagement data flows back to Lexer for continuous optimisation
• Use dynamic audiences for triggered campaigns that continuously target customers meeting specific criteria without constant monitoring
• See how audience size and composition change over time to understand seasonal trends, growth patterns, or campaign impact

Stop jumping between platforms to manage email lists, social audiences, and SMS subscribers. Control everything from Lexer's unified interface.

• View all active audiences across email, SMS, paid social, loyalty, and in-store in one dashboard with size, status, and performance
• See engagement rates, conversion rates, revenue generated, and ROI by audience across channels to optimise targeting
• Split audiences into test and control groups with proper statistical sizing to measure campaign lift and incrementality accurately
• Automatically respect opt-outs, regional regulations (GDPR, CCPA), and communication preferences across all activated audiences