Segment customers by behavior, value, and potential

Lexer's segmentation goes beyond basic filters, combining behavioral, transactional, and predictive data for actionable audience building.

• Pre-built segments for active high-value, lapsed VIPs, at-risk customers, and more based on recency, frequency, monetary value
• Group customers by browsing patterns, cart abandonment, product affinity, channel preference, or engagement levels automatically
• Segment by age, gender, location, income level, household composition using enriched third-party data overlays
• Build segments using "likely to churn," "predicted LTV," "next likely purchase category," or "discount sensitivity" AI-powered predictions
• Identify customers who love specific categories, colors, styles, or brands for hyper-targeted merchandising and recommendations

Create segments once and Lexer keeps them current—customers automatically enter or exit based on real-time behavior changes.

• Segments refresh daily (or in real-time) as customer behavior changes. No manual list rebuilding or CSV exports needed
• Automatically move customers through stages (new, active, at-risk, lapsed, won-back) based on purchase and engagement patterns
• Set criteria like "hasn't purchased in 60 days" or "LTV exceeds $500" and customers enter segments when they meet conditions
• Combine multiple criteria with AND/OR logic to create sophisticated segments like "high-value omnichannel shoppers who prefer sustainable products"

Segmentation is useless without activation. Push audiences to email, SMS, paid platforms, loyalty, and in-store tools with one click.

• Send segments to Klaviyo, Attentive, Meta, Google, TikTok, Mailchimp, and 50+ platforms without manual exports or file uploads
• Audiences update automatically in connected platforms as customers enter or exit segments, keeping targeting always current
• Surface segments in Lexer Serve so retail staff can provide VIP treatment, personalized recommendations, and targeted offers on the floor
• Use the same segment across email welcome series, SMS win-back campaigns, and paid social retargeting for consistent messaging