The CDP for unification and ID resolution

Create a true single customer view across every channel

Advanced identity resolution matches customers across online, in-store, email, social, and devices, giving you one complete profile per person.
Graphic of single customer view

The CDP for unification and ID resolution

Lexer profile with different data sources

Match customers across every touchpoint automatically

Lexer's identity resolution engine connects fragmented data into unified customer profiles using deterministic and probabilistic matching.

  • Link records using email, phone number, name, address, device IDs, loyalty numbers, and customer IDs across all systems
  • Identify the same customer across mobile, tablet, desktop, and in-store interactions, even when they use different contact information
  • Connect records with exact identifier matches (same email, phone) for 100% confidence when data quality is high
  • As new data arrives, Lexer automatically merges it into existing customer profiles or creates new ones instantly

Handle industry-specific identity challenges

Retail and hospitality create unique identity challenges. Lexer handles them intelligently.

  • Distinguish between individuals in same household shopping separately vs. one person using multiple emails or devices
  • Track anonymous website visitors and match them to known profiles when they eventually provide contact information or purchase
  • Identify when purchases are gifts (different shipping address) vs. personal purchases to avoid mispersonalization in follow-up campaigns
  • Connect POS transactions to ecommerce profiles even when customers don't provide email in-store, using phone, name, card details
Enriched Lexer profile
Graphic of profile with activity and engagement features

Unified profiles power everything else in your CDP

Identity resolution is the foundation.Once profiles are unified, every other Lexer capability becomes more accurate and actionable.

  • Accurate segmentation: Build audiences knowing you're targeting complete customer profiles, not fragmented records that undercount value or create duplicate outreach
  • True lifetime value calculation: Calculate LTV across all channels and touchpoints—online + in-store + mobile—instead of siloed channel-specific metrics that miss the full picture
  • Omnichannel attribution: Understand how online ads influence in-store purchases and vice versa by connecting customer behavior across every touchpoint accurately
"...very insightful to explore data about our customers... easy to clearly highlight key priorities and recommendations."
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Related resources

Check out the following blogs and case studies to learn more about how Lexer helps retailers know their customers and grow their business.
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