One customer, one profile, every channel

Lexi links records using email, phone, name, address, loyalty number and customer IDs, with deterministic and probabilistic matching.

• In-store transactions connected to online profiles, even without an email at the till
• Anonymous site visitors matched to known customers when they sign up or buy
• New data merged into existing profiles automatically
• TikTok and Shopify customer records de-duplicated

Retail and hospitality data is messy in specific ways, and Lexi is built for them.

• Households that share an address but shop separately
• One person using several email addresses
• Gifts shipped to a different address, kept out of personalisation

Lexi's answers are only as good as the data underneath. With resolved profiles, lifetime value counts every channel, segments don't double-count, and outreach doesn't reach the same person twice.

• "How many customers shop across more than one channel?"
• "What's the lifetime value of customers who buy both online and in-store?"