Cut waste and protect margin

Stop wasting marketing budget on the wrong customers and channels.

• Unify customer data to remove duplicate profiles and stop paying to reach the same person multiple times across email, SMS, and paid channels.
• Identify which channels, campaigns, and first-purchase products attract discount-only, one-time buyers, then reallocate budget to proven performers.
• Move disengaged email subscribers to more effective channels rather than wasting money repeatedly mailing people who never open or convert

Marketing teams waste hours each week on manual data exports, calculations, and list building that should be automated.

• Stop building LTV, churn risk, RFM scores, days between orders, and discount dependency manually.
• Use dynamic segments that automatically update with behaviour, instead of constantly recreating lists and audiences.
• Streamline integrations with plug-and-play connectors and central data management, reducing maintenance overhead and IT dependency.

• CMOs & Heads of Marketing wanting to cut inefficient spend, reduce discount reliance, and prove better ROI on budget.
• Digital marketing teams looking to stop overpaying for low-value customers and duplicate profiles across paid and email.
• Finance teams needing clearer visibility into which activities waste money vs. generate efficient, profitable growth.
• Ecommerce teams aiming to growing online revenue without proportional increases in media, tooling, and data costs.