Cut waste and protect margin

Lexi looks at the customers each channel and campaign produces, so you can see which spend brings in repeat buyers and which brings in one-time discount hunters.

• "Which campaigns brought in mostly one-time buyers?"
• "Am I paying to reach the same customer twice across email and paid?"
• "Which subscribers haven't opened an email in six months but still buy in-store?"
• "Where is discount spend failing to change behaviour?"

Lifetime value, churn risk, RFM, days between orders and discount dependency are already calculated. Ask for what you need instead of exporting data and rebuilding it in a spreadsheet.

• "Summarise last week's performance by customer segment."
• "Build this month's board report on active customers and lifetime value."
• "What's changed in my customer base since last month?"

Save any analysis and re-run it next month in seconds.

Work that used to pass between an analyst, a strategist and a campaign manager can happen in one conversation. Your team stays in control and approves each action before it goes live.

• "Find lapsed VIPs, build the segment and push it to Klaviyo."
• "Suppress anyone who bought in the last 14 days."
• "Keep this audience updating automatically."

Segments update as customers change, so nobody rebuilds lists every week.