CUSTOMER INSIGHTS

Know which customers matter, and why

Lexi answers questions in plain language from your unified customer data, then turns the answer into a segment you can act on.
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A customer insights platform your whole team can use

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Ask the question you'd normally send to an analyst

Type a question the way you'd ask a colleague. Lexi answers from your full customer record, online, in-store, loyalty and email, and shows how it got there.

  • "Who are my best customers, and what did they buy first?"
  • "How has my active customer base changed this quarter?"
  • "Which regions are losing repeat customers fastest?"
  • "What separates full-price buyers from people who only buy on sale?"

Every figure traces back to a real calculation. Definitions like VIP and active customer follow your business's rules, and you can change them.

Turn the answer into an audience in the same conversation

When an answer points to an opportunity, ask Lexi to build the segment and send it. You approve it before anything goes live.

  • "Build a segment of VIPs who haven't bought in 90 days."
  • "Exclude anyone who's unsubscribed from email."
  • "Send it to Klaviyo and Meta."

The segment stays current as customers move in and out, and the send still happens in the tools your team already uses.

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Give every team the same answers

Merchandise, ecommerce and leadership can all ask Lexi directly, without waiting in an analyst queue.

  • Marketing: "Which customers are most likely to respond to a new-season launch?"
  • Ecommerce: "Which products are most often bought together?"
  • Merchandise: "Which categories bring in customers who come back?"
  • Leadership: "How is customer lifetime value trending against last year?"

Save any analysis and re-run it next month, so this quarter's board report becomes next quarter's starting point.

"There are just so many ways you can slice and dice your customer data with Lexer, depending on what output you want to use it for. The segmentation is where the power really is."

What teams find when they ask the right question

Real questions from Lexer clients, and what they did with the answers.

How Cafe du Cycliste grew repeat revenue by knowing exactly who to target

This case study shows how RFM transforms a list of customers into a clear action plan and what happens when you act on it in real time. We break down what it looks like in practice through Cafe du Cycliste: a premium cycling apparel brand that used Lexer to turn customer insight into segment-led campaigns that drove measurable retention and revenue impact.

Read the story

Answers from all of your customer data

Lexi brings ecommerce, POS, loyalty, email and survey data into one place, so every answer reflects the full customer record.

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Braze
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Questions about customer insights

What is a customer insights platform?

A customer insights platform combines your customer data so your team can ask questions and get answers without waiting for an analyst. Lexi answers in plain language from your unified data, shows how it reached each figure, and turns any answer into a segment you can act on.

How do I know Lexi's answers are right?

Every figure traces back to a real calculation on your data, and Lexi shows how it got there. Definitions like VIP and active customer follow your business's rules, and you can change them.

Who in my team can use Lexi?

Anyone. Marketing, ecommerce, merchandise and leadership can all ask questions directly, which frees your analysts from one-off requests.

See what your data already knows

Book a 30-minute demo and see how you can know and grow your customers.
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