Customer insights that drive action

Stop jumping between systems to understand your customers. Lexer unifies every data source into one complete, actionable view.

• Unify ecommerce, POS, web behavior, email, SMS, forms, loyalty, and third-party data into single customer records.
• Analyse true AOV, true LTV, actual retention rates, and real active customer base, rather than siloed approximations.
• Slice data by channel, region, product, lifecycle, cohort, and segments in clicks, with no data team or SQL required.

Don't let insights sit in reports. Turn analysis into action instantly with dynamic segments that activate across all channels.

• Transform analysis into targetable audiences and deploy to email, SMS, paid social, loyalty, and more with one click
• Use Lexi AI to interpret complex data and generate reports tailored for marketing, product, or executive teams automatically.
• Identify underperforming regions, high-value product affinities, churn risks, and growth opportunities without manual analysis.

nlike analytics tools built for data scientists, Lexer gives every team self-serve access to customer insights.

• CMOs and Marketing Leaders: Get clear visibility into high-value customer segments, channel performance, and CAC vs. LTV to justify budget allocation.
• CRM and Email Marketers: Build campaigns and journeys from actual purchase behavior, engagement patterns, and lifecycle stages.
• Ecommerce Teams: Use product affinity analysis, basket insights, and on-site behavior to optimise merchandising, recommendations, and conversion.