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Know every customer, online and in-store

Lexi connects ecommerce, POS, loyalty, email and SMS into one customer view, then answers your questions and activates the segment in the same conversation.
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Why omnichannel retailers use Lexi

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One customer, wherever they shop

Lexi resolves identity across ecommerce, POS, loyalty, email, SMS and reviews. A customer who buys in-store, returns online and redeems loyalty points shows up as one person with one lifetime value.

  • "How many of my customers shop both online and in-store?"
  • "What's the lifetime value of an omnichannel customer compared with an online-only one?"
  • "Which stores send the most customers online?"

Answers in retail language

Lexi understands full-price buyers, discount dependency, seasonal categories and your retail calendar. Your definitions of VIP and active customer are built in, and you can change them.

  • "Which new-season products are selling through at full price?"
  • "Who are my discount-dependent customers?"
  • "Which customers bought outerwear last winter but haven't come back?"
Lexer activations & engagement history
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Activate across every channel you use

Lexi pushes segments to Klaviyo, Dotdigital, Attentive, Meta, TikTok and Google Ads, and connects in-store purchases back to the campaigns that drove them.

  • "Push lapsed in-store VIPs to Klaviyo and Meta."
  • "How many customers bought in-store after last week's email?"

The send still happens in the tools your team already knows.

"I love utilizing Lexer to analyze our business because it makes it easy to identify the drop off between our one and two-time purchasers. We were able to target one-time buyers more strategically."

How retailers use Lexi online and in-store

From outdoor brands to sportswear labels, retailers use Lexi to connect every channel and act on what they find.

How Bloch uses Lexer to turn customer data into smarter marketing

Learn how Bloch Dancewear has used Lexer to better understand their customers, ultimately leading to more precise campaigns and better outcomes, including a ROI of 6000%.

Read the story

How Cafe du Cycliste grew repeat revenue by knowing exactly who to target

This case study shows how RFM transforms a list of customers into a clear action plan and what happens when you act on it in real time. We break down what it looks like in practice through Cafe du Cycliste: a premium cycling apparel brand that used Lexer to turn customer insight into segment-led campaigns that drove measurable retention and revenue impact.

Read the story

Works with the tools your teams already use

Lexi connects ecommerce, POS, loyalty, email and SMS, then sends segments to the channels you market through.

Convert Digital
Evocative Media
Magento
TikTok
Mailchimp
Instagram Ads
HubSpot
Google Ads
Facebook Ads
Braze
Shopify
Dotdigital
See all integrations

Questions retailers ask

What is a retail customer data platform?

A retail customer data platform brings every record of a customer into one profile: online orders, in-store purchases, loyalty, email and SMS. Lexi is an agentic customer data platform built for retail and hospitality. It unifies that data, answers questions in plain language and activates segments in the tools you already use.

How does Lexi match online and in-store customers?

Lexi resolves identity across ecommerce, POS, loyalty, email, SMS and reviews. A customer who buys in-store, returns online and redeems loyalty points shows up as one person with one lifetime value.

Do I need a data team to use Lexi?

No. Anyone can ask Lexi a question in plain language. Lifetime value, churn risk and RFM are already calculated, and your definitions of VIP and active customer are built in.

Which tools does Lexi connect to?

Lexi connects to ecommerce, POS, loyalty, email, SMS and review platforms, and sends audiences to Klaviyo, Dotdigital, Attentive, Meta, TikTok and Google Ads. See all integrations for the full list.

See what your data already knows

Book a 30-minute demo and see how you can know and grow your customers.
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