The data solution for omnichannel retailers

Lexer unifies customer data, solving the challenge retailers face with siloed in-store, online, email, and third-party data.

• Unify online, in-store, email, SMS, and third-party data into a single customer view.
• Remove duplicates and gain visibility across true LTV, AOV, loyalty, and behaviour.
• Use Lexi AI to turn complex customer data into clear, actionable insights.

Stop guessing which customers and products matter most. Lexer shows you exactly where to focus to achieve maximum ROI.

• Identify the products and categories that create value by analysing first purchase behaviour, product affinity, and lifetime spend patterns.
• Reduce discounting waste, focus campaigns on proven high-converters, and allocate marketing spend to channels that drive repeat business.
• Deploy segments to email (Klaviyo, Dotdigital), SMS (Attentive), andpaid social (Meta, TikTok, Google) from a single hub.

Provide clear, customer-level attribution that connects marketing activity to revenue generation.

• Attribute in-store purchases back to online ads, emails and SMS campaigns, so you can close the loop on omnichannel ROI.
• Utilise dashboards to better understand acquisition cost, retention rate, customer lifetime value, and segment performance.
• Provide leadership, marketing, retail ops, and ecommerce teams access to a single source of truth.