The customer data platform for connections

Connect your entire stack. Activate everywhere.

Pre-built integrations for retail and hospitality systems. Unify ecommerce, POS, loyalty, email, and customer data without IT complexity.

The CDP with 500+ integrations

Stop manually exporting data. Start activating insights instantly.

Eliminate the execution gap between having data and using it. No more CSV downloads, partial syncs, or waiting on IT teams.

  • Bring customer, transaction, product, and engagement data into Lexer, then push enriched profiles and audiences back to email, ads, and loyalty platforms.
  • Build segments in Lexer and instantly access in Klaviyo, Meta, Google, and Attentive.
  • Connect all systems so you see the full picture, including online purchases, in-store transactions, email engagement, ad interactions, and loyalty activity together.
  • Eliminate hours spent downloading CSVs, reformatting data, and uploading to different platforms, as Lexer automates the entire flow.

500+ pre-built connectors across your entire tech stack

Lexer connects to every platform retailers and hospitality brands use through native integrations plus 500+ Fivetran-powered connectors.

  • Commerce and ecommerce platforms: Shopify, Magento, WooCommerce, BigCommerce
  • Email and marketing automation: Attentive, Klaviyo, Braze, Emarsys, Dotdigital, Mailchimp, Marketo, LiveRamp, ActiveCampaign
  • Advertising platforms: Meta (Facebook/Instagram), Google Ads, TikTok, Snapchat, Pinterest
  • And many, many more.

Check if Lexer connects to your tools: https://learn.lexer.io/all-integrations

Beyond pre-built connectors

Not every data source has a pre-built connector. Lexer ingests data from APIs, databases, files, and third-party enrichment providers, ensuring complete customer intelligence.

  • Custom API integrations: Connect proprietary systems, internal databases, or custom-built platforms using Lexer's flexible REST APIs. 
  • Direct database connections: Pull data directly from databases where customer, transaction, or product information lives using scheduled queries
  • File-based imports: Upload CSV, Excel, or JSON files for one-time historical imports or recurring batch data feeds—automated validation ensures data quality before ingestion
"...very insightful to explore data about our customers... easy to clearly highlight key priorities and recommendations."
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Related resources

Check out the following blogs and case studies to learn more about how Lexer helps retailers know their customers and grow their business.
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