Clean data in, trusted answers out

Lexi checks incoming data before it reaches a profile, so problems are caught once instead of showing up in every report.

• Errors, gaps and inconsistencies flagged or fixed on the way in
• Phone numbers, addresses, names and emails standardised across sources
• Duplicate records merged into single profiles

Lexi adds demographic and lifestyle data from Experian natively, giving you more to segment on than transactions alone.

• Age, household composition and income bands
• Lifestyle and location insights
• Regional purchasing patterns

Customer data goes stale as people move house, change email addresses and update their preferences. Lexi keeps profiles current.

• Hard bounces suppressed and inactive addresses flagged
• Postal addresses validated to reduce returned mail
• Opt-in status and consent tracked for compliance