Turn messy data into actionable insights

Lexer scrubs incoming data to remove errors, inconsistencies, and duplicates, ensuring your single customer view is accurate and trustworthy.

• Check for errors, missing values, and inconsistencies as data enters Lexer, flagging issues for review or auto-correcting common problems
• Normalise phone numbers, addresses, names, and emails into consistent formats across all sources for accurate matching and reporting
• Identify duplicate customer records from different systems and merge them into single, complete profiles automatically
• Each customer profile gets a quality score showing completeness and accuracy, helping you prioritise high-quality data for campaigns

Add demographic, psychographic, and lifestyle information to customer profiles for deeper segmentation and more precise targeting.

• Append age, gender, income level, household composition, and homeownership status from trusted third-party providers like Experian Mosaic
• Understand customer interests, values, lifestyle preferences, and purchasing motivations beyond what transaction data reveals
• Add location intelligence including neighborhood characteristics, urban/suburban/rural classification, and regional purchasing patterns
• Connect customer emails to social handles and engagement data for richer understanding of preferences and communication style

Data degrades naturally; addresses change, emails bounce, preferences shift. Lexer keeps your customer data fresh and accurate continuously.

• Automatically validate email addresses, suppress hard bounces, and flag inactive addresses to maintain list quality and deliverability
• Standardise and validate mailing addresses against postal databases to reduce returns and improve direct mail campaign success
• Refresh third-party data periodically to catch life changes like moves, income changes, or household composition shifts
• Track opt-in/opt-out status, communication preferences, and data privacy consents to ensure compliance and respect