Reports that answer the next question too

Describe the report in plain language and Lexi builds it from your unified customer data, with every figure traceable to a real calculation.

• "Summarise last week's revenue and active customers by segment."
• "Build this month's board report on retention and lifetime value."
• "How did our Black Friday customers perform over the following 90 days?"

Customer growth, lifetime value, repeat rate, churn, RFM movement and channel performance, all measured on the whole customer across online and in-store.

• Leadership: revenue quality, customer growth and lifetime value trends
• Marketing: campaign results measured by the customers each campaign brought in
• Ecommerce and retail: store and online performance in one view
• CRM: VIP growth, churn risk and RFM movement

Lexi compares campaign audiences with holdout groups, so you see the incremental revenue and margin each campaign produced.

• Test versus control results for every campaign
• Cohort performance over 30, 60 and 90 days
• Saved reports you can re-run next month in seconds