Customer data platform for reporting

Reports that actually drive decisions

Pre-built dashboards for retail KPIs plus flexible reporting tools to track acquisition, retention, product performance, and campaign ROI.
Lexer dashboard showing RFM of a profile

The best CDP for reporting

Lexer graphs and charts

Retail-ready dashboards out of the box

Start tracking critical metrics immediately with dashboards designed for how retailers and hospitality brands measure success.

  • High-level KPIs including revenue trends, customer growth, LTV, retention rate, and channel performance for leadership visibility
  • Track new customer volume, CAC by channel, first-purchase behavior, cohort retention, and quality metrics over time
  • Monitor repeat purchase rate, churn rate, RFM distribution, VIP segment growth, and lifetime value trends by customer segment
  • Understand which products drive repeat purchases, basket affinity, margin contribution, and inventory performance
  • See how online marketing influences in-store purchases and vice versa with multi-touch attribution across all touchpoints

Track the metrics that matter

Dashboards and reports that connect segments, transactions, and behaviours into one reliable view.

  • Loyalty and retention: Track VIPs, churn risk, and RFM lifecycle metrics
  • Omnichannel performance: Compare store, e-commerce, and marketplace performance in one view
  • Campaign ROI: See which channels and promotions create repeat buyers
  • Executive reporting: Deliver a single source of truth to your leadership team
  • Team dashboards: Ready-to-use views for marketing, e-commerce, retail, and customer teams
Graphic showing Lexer metrics
Lexer reporting dashboard

Measure marketing impact with attribution and lift

Prove which campaigns, channels, and strategies actually drive business results with sophisticated attribution and incrementality testing.

  • Connect email opens, SMS clicks, paid ad impressions, and in-store visits to purchases with multi-touch attribution modeling
  • Track performance of test vs. control groups with statistical significance testing to measure true incrementality and campaign lift
  • Monitor how customer groups acquired in different months or from different channels perform over 30/60/90+ day windows
  • See revenue, margin, and profit generated by campaigns minus fully-loaded costs (ad spend, discounts, operational overhead) for true ROI
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"...very insightful to explore data about our customers... easy to clearly highlight key priorities and recommendations."
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Related resources

Check out the following blogs and case studies to learn more about how Lexer helps retailers know their customers and grow their business.
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