Find more of your best customers

Before you brief a new campaign, ask Lexi who's worth finding more of. It looks across your full customer record, online and in-store, so the answer reflects lifetime value and margin beyond the first order.

• "What do my top 20% of customers by lifetime value have in common?"
• "Which first-purchase products lead to a second order?"
• "Which products bring in customers who buy at full price?"
• "Where do my highest-value customers live?"

Once you know who to find, Lexi builds the seed audience and pushes it to Meta, Google and TikTok in the same conversation. You approve it before it goes live.

• "Build a seed audience of repeat full-price buyers for a Meta lookalike."
• "Exclude anyone who bought in the last 30 days."
• "Send it to Meta and Google Ads."

The audience updates as customers move in and out, so your lookalikes always start from your current best buyers.

Judge acquisition by what happens after the first purchase. Lexi tracks new customers by channel and campaign, so you can move budget towards the sources that produce repeat buyers.

• "Which channels bring in customers with the highest 12-month value?"
• "What's the 90-day repeat rate for customers from paid social?"
• "Which campaigns brought in mostly one-time buyers?"
• "Where should I move acquisition budget next quarter?"