Acquire more of the customers that drive growth

Stop wasting acquisition budget on customers who buy once and disappear. Find and attract customers who become loyal, repeat buyers.

• Analyse your top 20% by LTV, AOV, retention, and product affinity to understand what makes them valuable.
• Turn customer intelligence into Meta, Google, and TikTok lookalikes based on actual behavior, not demographics alone.
• Deploy acquisition campaigns to audiences proven to drive repeat purchases, higher margins, and lower churn rates.

Acquisition isn't just about volume. With Lexer, focus on acquiring customers who stick around and generate profit over time.

• Track which acquisition sources (paid social, search, affiliates, organic) produce customers with highest LTV and lowest churn.
• Measure new customer cohorts by 30/60/90-day repeat rate, not just first purchase conversion.
• Identify acquisition tactics that drive one-time buyers or high-return customers and reallocate budget to proven channels.

Different teams use Lexer to solve specific acquisition challenges:

• Performance and paid marketers who can build better seed audiences, track true ROAS, and optimise creative and messaging.
• Acquisition and growth marketers who can identify which channels and campaigns generate high-value customers, and how to target CAC.
• CMOs and marketing leaders who can demonstrate how acquisition spend drives quality customers, and shift budget allocation based on quality metrics.