Grow customer value, not just volume

Stop optimising for vanity metrics. Focus on the products, channels, and strategies that create long-term customer value and profit.

• Analyse products, categories, channels, and regions by customer LTV and retention, rather than clicks or initial revenue.
• Discover which first-purchase products, entry channels, and customer paths create your highest-value, most loyal customers over time.
• Use cohort analysis and dashboards to monitor AOV trends, purchase frequency, active customer growth, and revenue quality.

With Lexer, retail and hospitality brands are able to use unified and enriched data to achieve growth goals.

• Convert high-performing behaviors and segments into dynamic audiences for email, SMS, paid social, and on-site personalisation campaigns.
• Use Lexi AI to identify under-penetrated markets, emerging customer segments, product affinities, and growth levers you're missing.
• Document repeatable strategies (product launches, seasonal campaigns, expansion tactics) proven to drive measurable revenue and margin growth.

• CMOs & Heads of Marketing who demonstrate sustainable revenue growth tied to clear strategies and customer segments.
• Growth & revenue leaders owning commercial outcomes and wanting to pull levers across acquisition, retention, and product.
• Ecommerce teams optimising on-site journeys and merchandising around high-value behaviours.
• Retail leaders using data to decide which products, stores, and experiences to invest in to increase revenue per customer.