CUSTOMER GROWTH

Know every customer. Grow the ones that matter.

Lexi shows which products, channels and customer paths create long-term value and margin, then helps you repeat what works.
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How retail teams grow lifetime value with Lexi

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Find what creates long-term value

Lexi measures products, categories and channels by the customers they create over time, including margin and repeat rate, beyond first-order revenue.

  • "Which products create my highest-value customers?"
  • "Which categories do my best customers move into next?"
  • "How does lifetime value differ between full-price and discount-led customers?"
  • "Which regions are under-penetrated for my best customer types?"

Grow value without leaning on discounts

Knowing who spent the most is different from knowing who's profitable. Lexi shows gross margin per customer and discount dependency, so you can grow value without training customers to wait for a sale.

  • "Which customers only buy on promotion?"
  • "What happens to lifetime value when a first order is discounted?"
  • "Who's most likely to buy the new-season range at full price?"
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Turn what works into repeatable campaigns

When a campaign works, Lexi keeps the segment, the definitions and the results, so next season's launch starts from what you learnt this season.

  • "Build an audience of likely full-price buyers for the new range."
  • "Send it to Klaviyo, Meta and Google Ads."
  • "Compare the results against a holdout group."

"The CDP rollout was 13 weeks from zero to go live. A few weeks from this milestone, Lexer provided TGV with a unified customer view in one platform across all performance, marketing, CRM, and guest experience data."

How brands grow lifetime value with Lexi

Retailers use Lexi to find the customers worth growing and to grow them without leaning on discounts.

How Bloch uses Lexer to turn customer data into smarter marketing

Learn how Bloch Dancewear has used Lexer to better understand their customers, ultimately leading to more precise campaigns and better outcomes, including a ROI of 6000%.

Read the story

How Cafe du Cycliste grew repeat revenue by knowing exactly who to target

This case study shows how RFM transforms a list of customers into a clear action plan and what happens when you act on it in real time. We break down what it looks like in practice through Cafe du Cycliste: a premium cycling apparel brand that used Lexer to turn customer insight into segment-led campaigns that drove measurable retention and revenue impact.

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Turn what works into campaigns everywhere

Lexi sends audiences to your email, SMS and ad platforms, and keeps the segment and results so next season starts from what you learnt.

Convert Digital
Evocative Media
Magento
TikTok
Mailchimp
Instagram Ads
HubSpot
Google Ads
Facebook Ads
Braze
Shopify
Dotdigital
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Questions about customer lifetime value

How does Lexi calculate customer lifetime value?

Lexi calculates lifetime value from each customer's full purchase history online and in-store, including gross margin. You see which customers are profitable as well as which spend the most.

How can I grow value without discounting?

Lexi shows each customer's discount dependency and what happens to lifetime value when a first order is discounted. Keep full-price customers on full price and save promotions for the customers they actually move.

Which products create my best customers?

Ask Lexi. It measures products, categories and channels by the customers they create over time, including repeat rate and margin, beyond first-order revenue.

See what your data already knows

Book a 30-minute demo and see how you can know and grow your customers.
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