CUSTOMER DATA PLATFORM FOR HOSPITALITY & TOURISM

Turn one-time guests into loyal regulars

Maximise bookings and grow guest lifetime value by turning every interaction into a personalised experience.
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Why hospitality brands use Lexer for growth

Hospitality guest profile image

Unify your guest view across every touchpoint

Lexer connects scattered guest data across PMS, booking engines, POS, spa systems, F&B platforms, and surveys into one view.

  • Unify PMS, booking engine, POS, and survey data into a single guest view.
  • Remove duplicates and gain visibility across Guest Lifetime Value, average stay value, loyalty tier, and behaviour.
  • Automatically match guests across reservations, walk-ins, and online bookings, even with different emails or companion names

Personalise the guest experience from booking to checkout

Deliver five-star experiences by equipping your team with complete guest intelligence at every touchpoint.

  • Identify high-value guests and their preferred booking windows.
  • Optimise dynamic pricing, room-type upsells, and amenity packages based on specific trip intent.
  • Target your most loyal guests with exclusive direct-booking outreach to drive retention and GLTV.
Lexer customer profile
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Enhance the in-person guest experience

  • Surface a streamlined guest profile with visit history, typical spend, preferred venues, and key segments.
  • Incorporate predictive modelling, for example, by showing predicted “next best” experiences or offers based on past behaviour.
  • Increase guests’ experiences by notifying them when a specific event, class, or menu they were interested in becomes available again.
"...very insightful to explore data about our customers... easy to clearly highlight key priorities and recommendations."
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Related resources

Check out the following blogs and case studies to learn more about how Lexer helps retailers know their customers and grow their business.
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