Know which customers are worth saving

Lexi watches purchase gaps, falling spend and fading engagement across online and in-store, so you hear about churn risk while there's still time to act.

• "Which of my VIPs are going quiet?"
• "Who's likely to churn in the next 90 days?"
• "How many one-time buyers from last season never came back?"
• "Which customers have slowed down but are still worth saving?"

Definitions like VIP and at-risk follow your business's rules, so the answers match how your team already talks about customers.

The second purchase decides most of a customer's value. Ask Lexi what separates customers who return from those who don't.

• "Which first-purchase products lead to a second order?"
• "How long is the typical gap between first and second purchase?"
• "Do full-price buyers come back more often than sale buyers?"

When Lexi finds a group worth saving, it builds the segment, suggests the timing and channel, and pushes it to your email or ad platforms. You approve it before anything goes live.

• "Build a win-back segment of lapsing VIPs and send it to Klaviyo."
• "Add a Meta audience for the ones who mostly shop in-store."
• "Hold out 10% so we can measure the result."

A holdout group shows you what the campaign changed, so you can prove the result to the business.