INTERACTIVE CALCULATOR

One-time buyer calculator

Adjust the sliders to reflect your brand. No sign-up or shared data required. Just maths.
$50M
500K
$180

Estimated one-time buyers in your database

325K
Revenue from one-time buyer cohort
$58.5m
% of your annual revenue
117%
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THE OPPORTUNITY

What happens when you convert your one-time buyers
Annual revenue uplift from reactivating your one-time buyers, at three reactivation rates.
conservative

1%

of OTBs buy again

$585K
additional revenue / year
+1.2% annual uplift
best case

20%

of OTBs buy again

$11.7M
additional revenue / year
+23.4% annual uplift
YOUR PERSONALISED PLAN

Book a demo to unlock $2.92M from your one-time buyers.

We'll show you exactly where this revenue lives in your data, the segments to activate first, and how Lexer customers got there.

One-time buyers in your database 325K
Revenue locked in that cohort $58.5M
If 5% buy again $2.92M / yr
That's an annual uplift of +5.9%