PRICING

Pricing aligned to your data.
No seat or user limits.

Pricing that scales with your data, your team, and your outcomes.
1
Software
Priced on data volume
2
Services
Scoped to your needs
3
Implementation
White glove or self-service
Get a tailored pricing breakdown

Three components. Built around your business.

Software

Pricing that scales with your data

Priced for what the data is actually worth, not the team that uses it.

What's included

  • Pricing based on the size of your customer database

  • Connect Shopify, your POS, loyalty, email

  • Start lean and scale as your customer base grows

Includes users, insights, analytics, and activation.

Services

As much support as you need

We work with you to drive impact. As much or as little support as your team needs.

What's included

  • Customer insights and strategy

  • Campaign and audience optimisation

  • Measurement and performance

  • Technical solutions and enhancement

Services scale with your ambition and needs.

Implementation

Implement on your terms

You choose the balance of speed, support, and cost.

What's included

  • Self-serve, guided: You lead the build. We're on hand to make sure you get it right.

  • Hybrid (most popular): Share the load. Your team handles what they can and we pick up the rest.

  • Fully managed: We handle everything. You show up to a working platform.

You decide who owns what and we meet you there.

Unlimited users

Marketing, retail ops, service, ecom. Add them all.

No activation fees

Use your data without activation costs.

No seat costs

No access limits. No per-login charges.

WHY THIS MODEL WORKS

Designed to maximise ROI, not platform usage

Our pricing model ensures you invest where it drives measurable business impact.

01

Transformation

Replace any guesswork with a single customer view, across every channel and every team.
02

Cost efficiency

Cut wasted ad spend. Stop paying for tools you've outgrown and invest where the return is measurable.
03

Revenue growth

More repeat purchaes, higher basket sizes, fewer lapsed customers, all tracked back to real revenue.
04

Customer experience

Every customer recognised across every channel. In-store, online, and through every campaign.

COMPARISON

How Lexer is different

Traditional CDP
Lexer
Pricing model
Seat-based
Value-based
Users
Per seat, per role
Unlimited across all teams
Data charges
All events charged the same
Tiered by value × volume
Team access
Locked behind tiers
Open across the business
Roadmap
Platform-first
Outcome-first

Get a pricing model built for your business.

We'll map your data, team structure, and goals to get a clear pricing framework.
Get your pricing breakdown