Same team.
10x the output.
.png)
Lexi makes it usable by everyone.
and a growth agent that anyone on your team can use from day one.
LEXER
The Data Engine
Lexer ingests, cleans, unifies, and enriches your customer data, product data, transactions, inventory, POS, loyalty, reviews, online and in-store, into a single AI-ready dataset.
Identity resolution across every touchpoint
A retail-specific semantic layer so AI understands what your data means
Margin and propensity models that make every Lexi answer useful
LEXI
The Growth Agent
Lexi is the chat interface built on top of Lexer's data. Ask in plain language. Get answers backed by your real customer and product data.
Build segments, create reports, activate audiences
Track what actually moved the needle
Lexi shows its work and keeps you in control at every step
Insights
Recommendations
Segment
Activate
Marketing gets the most from Lexer, but most marketing teams are only scratching the surface. Advanced segmentation, predictive analytics, and Lexi handling the insight work means your team spends time on strategy, not spreadsheets.
Dynamic segmentation: Segments that update in real time, including RFM, CLV, purchase cadence, product affinity, and more.
Multichannel activation: Push audiences directly to Klaviyo, Meta, Google, and SMS — with the right message for the right channel.
Predictive analytics: Churn risk, predicted LTV, and next best product pre-calculated for every customer.
Most buying decisions are made on sales history alone. Lexer adds the customer layer, including who bought it, how often they came back, what it did to their LTV. Buy smarter and stock more confidently when you know which products create loyal customers.
Hero product identification: Find the products that turn one-time buyers into repeat customers.
Segment-based forecasting: Understand demand by customer segment. High-value customers buying a product signals very different reorder logic than promotional shoppers.
Colour & style analysis: Understand whether customers buy multiple colours of the same style.
Promotion effectiveness: Analyse which discounts on which products actually drive repeat purchase.
Most ecommerce analytics tools only see what happens on your site. Lexer sees the whole customer, including what they bought in-store, how they engage with emails, their LTV trajectory, and what they're likely to buy next. That's a very different starting point for personalisation and paid acquisition.
On-Site Personalisation: Connect Lexer audiences to third-party personalisation tools to show each visitor products and content matched to their real purchase history.
CLV-Based Paid Targeting: Build Meta and Google lookalike audiences from your highest-LTV customer segments.
Cross-sell & Upsell: Identify what customers who bought X also buy next.
Browse-to-Buy Triggers: Trigger targeted emails and SMS when high-value customers browse a category without buying.
The IT and data team gets asked for custom reports and Excel extracts constantly. Lexer gives every business unit self-serve access to clean, unified customer data, which means IT gets their time back for infrastructure, security, and the things only they can do.
Data Centralisation: Ecommerce, POS, loyalty, email, SMS, web, and survey data, unified into a single customer record.
Seamless API Integrations: Lexer connects to your existing stack, including Klaviyo, Shopify, Salesforce, Magento, and more.
Security & Compliance: Robust encryption, secure access controls, and compliance with GDPR and Australian Privacy Act requirements.
Self-Serve for All Teams: Marketing, buying, retail, and ecommerce all get direct access to insights without IT involvement.
Revenue is not created equal. Understanding which customer segments are growing, which promotions erode margin, and what it actually costs to acquire a customer who stays is the view finance and the exec team need. Lexer makes it visible.
LTV Cohort Tracking: Track customer lifetime value by acquisition source, season, channel, and segment.
Promotion ROI by Segment: Understand whether your promotions are driving incremental revenue or just discounting purchases that would have happened anyway.
True Acquisition Cost: Lexer shows you what it costs to acquire a customer who returns twice, three times, and becomes a long-term revenue contributor.
Segment Health Dashboard: See the health of your customer base at a glance with the ability to drill into any metric.
AI across the platform
Intelligence built into everything
Lexi Growth Agent
Ask questions, build segments, run reports, and activate campaigns in plain language. The natural language interface to everything in your Lexer platform.
Product Recommendations
Surface the right product to the right customer at the right moment, using purchase history, category affinity, and inventory data. Personalise at scale in email, on-site, and in-store.
Predictive Analytics
Know who's about to churn before they leave. Know who's erady to buy before they visit. Propensity models run continuously on your unified customer data.
Identity Resolution
Match every customer across every touchpoint. Online, in-store, loyalty, email, SMS. One profile, one truth, no duplicates.
Margin Intelligence
Know which customers are actually profitable, not just frequent. Gross margin per customer, discount dependning scoring, and sell-through velocity.
Governed AI
Your data never leaves the platform. No PII in AI processing. All AI runs within Lexer's secure AWS environment. SOC 2 certified.
COMMON QUESTIONS
Good questions. Straight answers.
Yes, because Lexi shows its work. Every answer includes a breakdown of what it looked at, how it calculated the result, and why it reached that conclusion. You validate before you act. There's always a human in the loop.
Lexi sits on top of Lexer's unified customer data platform, which ingests and connects transactions, inventory, POS, loyalty programs, reviews, and online and in-store behaviour into a single customer profile. It resolves identity across every touchpoint so you're always working from one source of truth.
Yes. Lexer runs entirely within a secure AWS Bedrock environment. Your data never leaves the platform. No PII is used in AI processing, and no data is shared with external models. All existing privacy controls, consent rules, and compliance frameworks remain in place. Lexer is SOC 2 certified.
There's no dashboard to learn and no onboarding course to complete. You ask Lexi a question in plain language and it answers, visualises, and tells you what to do next. If your team can use ChatGPT, they can use Lexi.