Lexi in action · Activations

From segment to campaign in one conversation

Lexi prepares the audience, checks who you can reach and sends it to Klaviyo, Braze, Meta Ads or Google Ads. Your team approves every send before anything goes out.

LEXI IN ACTION

Watch Lexi send a segment to Klaviyo

How it works

Audience activation without the exports

Ask, review, send

Tell Lexi where the audience should go. It names the segment, maps the fields and shows exactly who will be sent before you approve.

Know who you can reach

See opted-in, opted-out and no-consent counts, with excluded profiles broken down by reason. Consent stays managed in your destination platform.

Nothing goes out without you

Every send is a proposal until someone on your team approves it. Destination keys sit in secure storage and never pass through chat.

Under the hood

How activation works

When you approve a send, Lexi stores a fixed definition of the audience and hands it to a managed sync that runs without AI in the loop. Your destination applies subscription status at send time, so opt-outs are always respected.

Destinations Klaviyo, Braze, Meta Ads and Google Ads, with more in the integration library

Reach Reachable-only or full-list sends, with exclusions by reason

Mapping Email and mobile mapped automatically

Approval Every send proposed, reviewed and approved by your team

Security Destination keys held in encrypted storage, never in chat

Consent Opt-in status managed by your destination platform

SOC 2 certified, GDPR and CCPA compliant
Your data never leaves the platform
Approvals before anything goes live
Every action logged and reversible
Security Centre →

Questions about activation

Which platforms can Lexi send to?

Klaviyo, Braze, Meta Ads and Google Ads, with more destinations in the integration library. Ask Lexer's team about a platform your team uses.

Does Lexi replace Klaviyo?

No. Lexi works out who to send to and why. The send still happens in the platform your team already uses.

Can Lexi send without approval?

No. Lexi proposes every send and shows exactly who's included. Someone on your team approves it before anything goes out.

What happens to customers who've unsubscribed?

They're excluded. Lexi shows who's reachable before you send, and your destination applies subscription status at send time.

Related resources

Check out the following blogs and case studies to learn more about how Lexer helps retailers know their customers and grow their business.
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