Your definitions, trading calendar, product or menu mix and rules sit in one knowledge base. Lexi uses it in every answer, so it speaks your language from the first question.
Each definition, from VIP to lapsed customer, starts with a sensible default and is yours to change. Update it once and every answer, segment and dashboard follows.
Skills are tested routes to an answer, such as a peak-period plan or a post-campaign review. Lexi picks the right one, so anyone on the team gets an analyst-grade answer.
Lexi remembers your role, your preferences and how you like answers laid out. Every session picks up where the last one left off.
A ChatGPT session forgets your business when you close the tab. Building your own context layer means writing definitions, encoding your calendar, testing every answer against a question set and maintaining it as the business changes. Lexi ships with all of it, and Lexer keeps it current.
Definitions VIP, active, lapsed, repeat and more, with editable defaults
Calendar Trading periods, peak events, launches and promotions
Rules Exclusions, location groupings and default time windows
Skills Tested workflows for peak periods, list health and post-campaign insights
Memory Your role, preferences and working style
Quality Every change tested against a golden question set
Your business definitions, trading calendar, product mix, location groupings and the rules every answer should follow. It's the context an experienced analyst carries in their head.
Lexer's team sets it up during onboarding and updates it with you. Change any definition and every answer that uses it follows.
Skills are tested, repeatable routes to an answer, such as planning a peak period or checking email list health. Lexi chooses the right skill for your question.
Yes. Rate any answer and add a comment. Lexer reviews the feedback, updates your context and tests the change before it goes live.
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