Data foundation · Semantic layer

Data that AI understands the way you do

Lexi's semantic layer describes what every field, metric and rule in your data means. The same question gets the same answer, whoever asks it and however they phrase it.

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How it works

A semantic layer built for customer data

Every field, described

Each metric and field, from revenue to repeat customer, carries a plain-language description and a governed calculation. Lexi reads your data the way your analysts do.

The same answer for everyone

Lexi queries governed metrics instead of writing its own SQL. Ask on Monday or Friday, in marketing or finance, and the numbers match.

Rules that apply every time

Default time windows, staff exclusions and location groupings live in the layer, so every question follows them without anyone having to remember.

Under the hood

What a semantic layer does

A semantic layer sits between raw data and the people or AI asking questions of it. Without one, an AI model guesses what 'new customer' or 'active' means, differently each time. With one, every answer uses the same governed definitions.

Metrics Governed calculations for revenue, margin, average transaction value, frequency and lifetime value

Definitions Plain-language descriptions for every field and metric

Query rules Default windows, filters and exclusions applied to every question

Customer model Built around transactions, products, locations, channels and loyalty

Safe querying Lexi uses validated metrics and never runs raw SQL on your data

SOC 2 certified, GDPR and CCPA compliant
Your data never leaves the platform
Approvals before anything goes live
Every action logged and reversible
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Questions about the semantic layer

What is a semantic layer?

It's a layer of definitions between your raw data and anyone asking questions of it. It tells Lexi what each field and metric means and how to calculate it.

Why does an AI need one?

Without it, an AI model invents its own definitions for terms like 'active customer'. That's how you get fast answers that don't match your reports.

Do we have to build it ourselves?

No. Lexi ships with a semantic layer for customer data, with models proven in retail and hospitality, and Lexer's team tailors it to your data during onboarding.

How is it different from the knowledge base?

The semantic layer describes your data. The knowledge base holds your business context, such as what a VIP means to you and how your trading calendar runs. Lexi uses both.

Related resources

Check out the following blogs and case studies to learn more about how Lexer helps retailers know their customers and grow their business.
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