

Lexi pulls customer, transaction, product and engagement data from the systems retailers already run, so every answer reflects the whole picture.
Data flows both ways. Segments built in Lexi arrive in Klaviyo, Meta, Google Ads and Attentive ready to use, and engagement data flows back in so you can see what each audience did.


Some data lives in proprietary or in-house systems. Lexi brings it in too.
Check whether Lexi connects to your tools in the integration library.