November 13, 2020

Sports Where I Am partners with Lexer for CDP-powered growth

minute read

Sports Where I Am, a travel service brand for sports fans, recently partnered with Lexer to implement the Lexer Customer Data Platform. This partnership will help Sports Where I Am increase the business’s focus on customer-centric strategies, improve the customer experience, and drive profitable growth.

Founded in Melbourne, Australia in 2013, Sports Where I Am (SWIAM) is a service for traveling sports fans.

Through SWIAM’s website, traveling fans can conveniently find games, buy tickets, book accommodation, stadium tours and merchandise, and get the best local advice to maximize their game experience.

Offering global coverage and a passionate customer service team, SWIAM provides the full end-to-end experience for the traveling fan—ensuring their customers spend less time stressing about researching and more time creating epic sports experiences.

Having reached a turning point in its growth, SWIAM realized that the business needed a smarter, more strategic approach to data management and analytics to drive better outcomes. Using real customer data to inform the customer experience will be a key competitive advantage for the business moving forward—and a customer data platform (CDP) is a critical tool for doing so.

“We’ve recognised the need for a more nuanced approach to our consumer marketing post-COVID-19, as we cater to the changing needs of sports fans and travellers,” says Matt Scully, CEO of SWIAM. “Insights from the Lexer CDP will be integral in optimising an increasing level of consumer marketing activity in the years ahead.”

After reviewing the other solutions and vendors in the market, SWIAM decided to choose Lexer to help them achieve these goals.

Lexer is a CDP vendor on a mission to help consumer-focused companies genuinely understand their customers and engage them with the experiences they deserve. As the only CDP with native tools to support every customer touchpoint, Lexer helps businesses create an enriched single customer view, self-serve insights and powerful audience segmentation, orchestrate targeted campaigns across every channel, and measure the impact of those campaigns over time. Lexer has successfully driven marketing ROI, customer loyalty, and revenue for some of the world’s most well-known brands.

“Sports Where I Am is such a fantastic example of an Australian business [with a global offering] that has quickly attracted a loyal customer base as a result of a unique offering, prioritising customer trust and experience,” says Nick Hinsley, Lexer’s VP of Retail. “We are so pleased that the team selected Lexer as their CDP vendor and look forward to being part of their continued growth and journey.”

Why did Lexer stand out to SWIAM? Primarily, Lexer’s tools are straightforward and easy to use without compromising on sophisticated capabilities. The Lexer team offers in-market strategic support to guide SWIAM on its journey toward customer-centricity, and like SWIAM, Lexer was also proudly founded in Australia.

“The Lexer CDP is world class and their personable approach really appealed to us. We are humbled to join an esteemed list of companies that work with Lexer.” Matt Scully, CEO of SWiAM

The Lexer CDP will provide SWIAM’s teams with insight into demographic information, purchase behavior, loyalty, email engagement, channel preferences, predictive modeling such as predicted spend and churn risk, and more. These customer insights will inform the business’s customer-led roadmap moving forward, enhancing and personalizing the customer experience across every touchpoint.

With a new SWIAM website just launched in October, this partnership with Lexer will help the business optimize its marketing efforts and drive profitable growth.

Sports Where I Am Contact Information:

Matt Scully


Lexer Contact Information:

Nick Hinsley

VP Retail, AUS/NZ

PHONE: 0402 094 210

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Elizabeth Burnam
Content Marketing Specialist
Elizabeth Burnam is a content marketer and a poet at heart. She has a degree in Professional Writing and experience developing high-impact marketing assets for a broad range of industries.Outside of work, she enjoys reading, painting, people-watching, and exploring the natural wonders of Vermont.