Lexer and THE UPSIDE recognized for data-driven innovation

Team Lexer is on cloud nine after taking home two major awards at last night’s NORA - National Online Retailers Association’s PoPs ceremony!

Data-driven insights innovation

Lexer (again) won the Data-Driven Insights Innovation Award - "An award recognized for commitment to empowering brands with advanced analytics for actionable insights, enhanced decision-making, and personalised customer interactions". A special shout-out to Paul Burdekin and the team at THE UPSIDE who were a key part of our award submission.

They were the first retailer to leverage our new in-store clienteling tool, Lexer Serve, which launched late last year. Thank you for your progressive approach and eagerness to try new features. The results speak for themselves in the case study linked below. Lexer Serve has redefined in-store personalization by allowing retail staff to deliver unique customer experiences and capture valuable zero-party data in real-time.

75% conversion and +13% AOV

The collaboration between THE UPSIDE and Lexer is more than just a success story, it's a testament to how customer-centric innovation can transform the retail experience for all involved - customers, staff, and management.

By integrating Lexer Serve - the first CDXP-powered clienteling tool - into the store experience, THE UPSIDE not only enhanced its customer engagement but also set a new benchmark for personalised retail service.

Read the Lexer and THE UPSIDE case study.

Industry elevator award

And in personal wins, our very own Head of Sales and Partnerships in Australia, Aaron Luxmoore, received the 'Industry Elevator Award' for his significant contributions to elevating the Retail industry. Known for his boundless energy and positivity, Aaron connects tech partners and clients alike, creating an uplifting environment around him. Last year, he launched 'Friends In Tech'—a gathering across Melbourne, Sydney, and Brisbane where tech vendors in the Retail community come together to share challenges and wins, strategies and tips and to connect with like-minded people in a social environment. Congratulations, ‘A-Lux’—we’re immensely proud of all you do for Lexer and the retail tech community!